Quite often, we are seeing more and more businesses wanting to tap into social media properties and online environments because they understand that by the time negative publicity hits the mainstream, its too late to manage the damage. News travels fast in the online world. As a result your online reputation needs to be monitored and continuously addressed to avoid any negative commentary and publicity. The need for an online reputation management strategy is vital.
Over the summer we conducted a series on online reputation management. The series discussed items that included:
Now for the first time, the entire series is available in a free PDF download. You'll notice that we have a link to the PDF download from our top navigation, but you can also download the PDF here:
- Developing an online reputation management strategy
- Identified helpful tools for monitoring your online reputation
- How to use optimization to "control" your online reputation
- Online Reputation Management Beyond 2007
Labels: online reputation management PDF