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I must say that I get a kick out of all of the self-proclaimed so-called link building experts that are out there. You need to do this, you need to get links from this directory or this resources, you need to buy these types of links..... yada yada yada. For the most part there are often questionable tactics associated.
So we can appreciate it when a true link expert such as Debra Mastaler posts a great list of link building tips such as this one. There are some unique and creative tips for building your link inventory. There is nothing here that takes a link building expert to implement. Take things such as creating a corporate blog and invite bloggers, journalists, and your customers to contribute. Continually promote the site and it's writers and in turn, they'll support your site by linking to it. Don't forget to add an RSS feed as well. This is something that any site owner or webmaster could implement. It just takes time. To build a strong link inventory it takes time.
Debra's blog is a great resource for tips and advice on link building. Be sure to add it to your list of link building resources.