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Marketing to a B2B Tech Buyer: New Enquiro Whitepaper
Wednesday, October 10, 2007
Last week we (Enquiro) released our latest research findings in a whitepaper entitled "Marketing to a B2B Technical Buyer". We've segmented the data from our B2B survey to provide real insight into what Technical Buyers want, need, and respond to. What's more, we've used our SEM knowledge and 3rd party studies to take the implementation and analysis out of the equation.

The paper, sponsored by kellysearch.com, will teach you how to connect with Technical Buyers and close the consideration gap. The research study includes:
  • What Influences a Technical Buyer throughout the purchase decision, and how to leverage those influencing factors on your website.
  • What Technical Buyers are looking for on your website, and how to build up your "content arsenal."
  • How to get Technical Buyers to put you on the top of their short-list.
The download is free, just visit Enquiro Research to check it out.

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posted by Jody @ 9:07 AM  
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