What's New on Facebook? - Marketing Jive by Jody Nimetz

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What's New on Facebook?

Sunday, September 30, 2007

Facebook continues to be the latest Internet "darling" and remains the talk of many. With rumors swirling of Microsoft making an offer to acquire a small stake in the company to full fledged reports of Microsoft actually acquiring the popular social network for an estimated $10 billion Facebook is the latest rage.

So what's new with Facebook? Well here are a few items that Facebook has been working on as of late:

Facebook PHP Embed - in order to make embedding PHP truly simple for Facebook developers, the Facebook team has developed the PHPEmbed library which is just a more accessible and simplified API built on top of the PHP SAPI.
Facebook for iPhone - Take your iPhone to iphone.facebook.com. Don't have an iPhone? No problem. Use m.facebook.com from any mobile browser.
Sort Your Friends into Groups - organize your list of friends into groups so you can decide more specifically who sees what. TechCrunch recently had a great post on this feature.
Now you can send messages to email addresses - No more switching back and forth between email and Facebook. When you are writing a message, simply enter any emails you like into the “To:” field.

With all of the numerous Facebook applications that are popping up, advertisers are beginning to take note. It's no wonder that Facebook is currently one of the hottest web properties out there right now. Many are suggesting that Facebook might even be a threat to Google. While they are two entirely different products, there are many similarities between the two. It will be interesting to see how the next few months play out.

Labels: facebook