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Microsoft Searchification - Windows Live 2.0? WTF
Wednesday, September 19, 2007
Right around this time roughly a year ago Microsoft launched their new search product, Windows Live. The launch was a tremendous.... flop. The only thing Windows Live did was confuse users of search into wondering if they were supposed to use MSN or Windows Live or Live Search etc etc. The point is, is that the search team at Microsoft dropped the ball.

This is not the first time that Microsoft has dropped the ball on search, and it probably won't be the last. Frankly for users of search engines, Microsoft's search offering sucks. It is terrible. It's not even a good copycat of another search engine. The results are well... not usually relevant (depending on what you are looking for.) The search experience is boring. I don't know maybe it's just me. How many of you use MSN or Windows Live on a regular basis? For those that like the engine, why? We've discussed issues with MSN/Windows Live before, but normally we don't give it the time of day, for the simple reason that it is just not useful for search.

So earlier today I read a post from Danny Sullivan on how next week Microsoft will be conducting a special day to talk about it's search efforts ( they need a whole day for this? Actually it is only a half day, but 10 minutes would probably do it...). They have dubbed this joyous occasion "Searchification". In fact today is the last day to complete your registration for Live Search's Searchification. The event will take place in Mountain View, Ca at Microsoft's SVC Campus. Here's what attendees can look forward to:
Time Item
8:30 - 9:00 Check-in Open/ Continental Breakfast Galileo Lobby
9:00 - 9:30 Welcome & Overview Galileo Auditorium
9:30 - 10:15 Live Search Product Update Galileo Auditorium
10:15 - 10:30 Break Galileo Lobby
10:15 - 12:00 Live Search Demos Galileo Auditorium
12:00 - 1:00 Lunch Saturn and Jupiter
1:00 - 2:00 Webmaster Tools Mercury

* Schedule not final, content subject to change (LOL yeah just like the Windows Live product, subject to change.)

Well I will say this, I am excited to see what they have come up with for their "Webmaster Tools" product offering. I am a big fan of Google Webmaster Tools so if the folks at Microsoft can make it half as good, then it's a step in the right direction.

As for Searchification, well I hope that something actually comes out of this. Windows Live needs to step up to the plate. I think that ASK, Yahoo and Google are all much better products, in fact I would guess that is what most people think judging by the stagnant search engine market share that is being experienced by MSN/Windows Live.

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posted by Jody @ Wednesday, September 19, 2007  
  • At 9:47 AM, Anonymous Anonymous said…

    Are they really doing that badly? Last Nielsen numbers I looked at showed a 69% increase YOY, bigger than any other search engine, including Google. Does anyone actually use Ask?


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