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You've no doubt heard about the faux-pas made by Apple (AAPL) earlier this week as Apple announced that they had lowered the price of the iPhone by $200 (a third of the original $600 price tag). As a result a lot of devoted Apple users and fans were slightly (to be polite) ticked off.
Yesterday, Steve Jobs CEO for Apple was doing damage control as he announced that $100 store credits would be awarded to early iPhone buyers. I'm not sure if this is enough as there continues to be a number of longtime Apple users who are seriously unhappy. Coincidence or not, but during the past week, Apple's share price has dropped by about 11.5%. When discussing the risks and rewards with buying technology products, Mr. Jobs stated:
This is life in the technology lane...
I like his response, he is 100% true in that comment.
I really don't think that the store credit was an accident. It appears that Apple is continuing to use buzz marketing to drive its products. Somehow, they are able to create buzz with their actions. I am SURE the whole overpricing then later price cuts, with credits for those that paid too much provides enough buzz to power their products into our minds and daily conversations...hats off to Apple!
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I really don't think that the store credit was an accident. It appears that Apple is continuing to use buzz marketing to drive its products. Somehow, they are able to create buzz with their actions. I am SURE the whole overpricing then later price cuts, with credits for those that paid too much provides enough buzz to power their products into our minds and daily conversations...hats off to Apple!