 Last month Google again topped our charts with the news that they are facing more scrutiny with their acquisition proposal of ad firm DoubleClick. August was a busy month with the major engines all making news at SES San Jose. With that here is a look at the top seven search happenings for the month of August 2007.
#7. YouTubers Threaten to Revolt - YouTubers threaten to revolt over new ad placements.
#6. comScore Releases qSearch 2.0 Search Measurement - comScore announced the launched qSearch 2.0, the next generation of search measurement. According to comScore, qSearch 2.o interface will provide clients with an in-depth view of the search universe in the U.S. and worldwide
#5. Microsoft Completes Buyout of aQuantive - Microsoft (MSFT) announced that they have completed their acquisition of the digital marketing / ad firm that they had been pursuing for a number of weeks. Microsoft closed out a $6 billion buyout of aQuantive (AQNT).
#4. Yahoo Tops Google in Satisfaction Survey - According to a University of Michigan customer satisfaction survey, Yahoo has a 79% consumer satisfaction rate over Google's 78% consumer satisfaction.
#3. Enquiro Research Releases Whitepaper on Personalized Search - Enquiro research has released their latest whitepaper on search. This time they tackle personalization of search with a look at the search engine results page in 2010.
#2. Yahoo Update Local Search Offering - Yahoo! made some big news with the announcement of that they have updated their local search service offering. Judging by the buzz around local search at SES San Jose this is a step in the right direction for the number two engine in the search space.
Labels: top search happenings |
