Well SES San Jose wrapped up yesterday with the exception of some workshops that are taking place today. I had the chance to take in a number of sessions some being more useful than others. While some of the sessions provided new insights others were really well to put it mildly... others were lame.
As with many of the search conferences in the past, there was a lot of discussion about tactics and a little about strategy. The highlight of the week was actually being able to chat with Google Engineers (including Matt Cutts) and pose questions to them. While they cannot provide all of the details they were able to provide some interesting insight into topics as site architecture, duplicate content and ranking issues.
During the week I had the opportunity to meet a number of great people including industry folk, competitors, potential prospects and even some existing clients. Networking during the week was a true highlight as I got to meet a number of people in various industries. This year was cool as Enquiro had a booth featured in the Exhibit Hall. We were demonstrating our eye tracking research. I had the pleasure of meeting people from FOX Interactive, Wal-Mart, Toyota, Yahoo, Google and even some people who had made the trip from China and abroad. That's the beauty of these conferences as people come from all over the world to learn. Whether it's tactics or strategy, everyone is looking to learn something. From that perspective Search Engine Strategies San Jose is a great experience.
Labels: search engine strategies san jose