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comScore Releases qSearch 2.0 Search Measurement |
| Tuesday, August 21, 2007 |
While at SES yesterday, I attended a session featuring James Lamberti of comScore who announced that comScore was launching qSearch 2.0, the next generation of search measurement. According to comScore, qSearch 2.o interface will provide clients with an in-depth view of the search universe in the U.S. and worldwide that encompasses:
· Core Search Engines – the five major U.S. search engines (i.e. Google Sites, Yahoo! Sites, Microsoft Sites, Ask Network and Time Warner Network).
· Top 50 properties worldwide where search activity is observed, which includes sites such as MySpace, Baidu, and Naver.
· Major “vertical” search locations - such as eBay and Amazon in retail and Expedia in travel.
· Partner Search – searches initiated at partner sites that redirect the visitor to a search engine site.
· Cross-Channel Search – counts multiple searches when employing more than one search tab (e.g. Web, images, news) for a single search term.
· Local Search – maps, directions, and local directory listings.
· Worldwide Search – includes comprehensive reporting of worldwide search, with individual country reporting for the U.S., Canada, Mexico, U.K., France, Germany, Japan, China, and Korea. Additional countries will follow. In addition to the announcement, comScore also released the latest search engine market share numbers.
Labels: comScore |
posted by Jody @ Tuesday, August 21, 2007  |
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