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According to Satisfaction Survey, Yahoo Tops Google, but Lookout for ASK.com
Tuesday, August 14, 2007
According to a University of Michigan customer satisfaction survey, Yahoo has a 79% consumer satisfaction rate over Google's 78% consumer satisfaction. This marks the first time that Yahoo has topped Google in the satisfaction survey. In fact this marks the first time since 2002 that Google slipped below the 80% rating. Last year consumers gave Google a rating of 81 points out of 100. The real mover and shaker of the day however was SEO-Space favorite ASK.com.

According to the survey, ASK.com recorded the largest increase over the past year and over the past five years. ASK received a 75% rating from in the satisfaction survey. This is no doubt due to their continued efforts of improving their SERPs (Search Engine Results Page). We think that ASK is miles ahead of the other search engines when in comes to a search results page. It is only a matter of time before the other major search engines follow in ASK's path.

The satisfaction survey is an attempt to gauge users' views as to how innovative the site is. According to Larry Freed president of ForeSee Results:
Because Google's core search page has retained roughly the same simple, streamlined appearance it has had for years, consumers don't notice the Mountain View, Calif., company's new features...
While, of the top five search engines, ASK has been by far the most innovative, the results of this survey could be an indication that Google's Universal Search results are being ignored by the general public. Users are looking for a more interactive experience. The days of blue text links on a boring white results page are numbered. The simplicity of the Google SERP used to be the beauty of it, but now users are seeking more. Some analysts say that this drop by Google may be a blow to the ego of the search giant as they traditionally pride themselves on being extremely innovative.

For more a more detailed account of the survey results, visit:
  • Yahoo tops Google in satisfaction survey - LA Times
  • Ask.com Sets Record Rise in American Customer Satisfaction Index, Achieves Largest Increase in E-Business Category
  • ASK.com on the Upswing - NY Times


posted by Jody @ 11:15 AM  
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