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Yahoo! Panama Some New Feature Upgrades
Thursday, June 28, 2007
We don't usually discuss the paid side of search engine marketing on SEO-Space, opting to discuss organic strategies instead. However there have been lots of announcements coming out of Yahoo Search Marketing and the have just announced a couple of more regarding their Yahoo! Panama platform. The new features added to Panama's interface, are geared towards helping advertisers streamline account management, are to go live today.

The new features of note include:
  • Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the dreary copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which will allow you to move or copy keywords from one ad group to another ad group.” Note that there is still a 1000 keyword limit per ad group.

  • Streamline keyword selector tool: We now provide you with an estimate of the monthly searches on each keyword that we suggest. This provides you with more detailed information on the traffic that this keyword may be able to generate for you. As before, you can select the keywords you wish to add by clicking the box next to the suggestions and clicking “Add Keywords.”

  • Ad writing help guide: When creating your ads, you'll be able to preview ads that appear in search results for your selected keywords.
For more information on the new features, visit the Yahoo! Search Marketing Blog.

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