Tomorrow marks the first Search Marketing Expo Conference. For those that are unaware, the conference is being held in Seattle, WA. While I will not be attending we do have a few team members who will be in attendance. Be sure to say hello.
For many of us who have attended the SES shows we are hoping that SMX will consist of more strategic sessions as opposed to the traditional sessions that focus on tactics and SEO fundamentals. With things such as personalization, SEO is changing, and there is a definite need for more strategic thinkers to emerge.
The SMX show consists of two tracks one geared towards Organic Search the other focusing on the paid track. Conference chair Danny Sullivan will be looking to push SMX to new heights as they marketing the show as competition to Search Engine Strategies as Sullivan's last SES show will be at San Jose in August. It's no secret that Incisive Media (who put on SES) and Sullivan are not parting under the best of terms. Let's hope that the outcome are two better conferences. Many in the industry feel that there may only be room for one Search Engine Industry conference and that SES may be facing a serious threat from SMX.
Here's the agenda for the Search Marketing Expo Conference that begins tomorrow.
Labels: Search Marketing Expo, SMX