Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
Search Engine Market Share (US)
Organic Search / SEO Tips
Jerry Yang: "Yahoo will Execute with Speed, Clarity and Discipline"
Tuesday, June 19, 2007
On the day after former Yahoo CEO Terry Semel stepped down being replaced by Yahoo co-founder Jerry Yang, the search industry is wondering what's next with Yahoo? According to Mr. Yang's official blog, Yahoo's vision will be:

"A Yahoo! that executes with speed, clarity and discipline. A Yahoo! that increases its focus on differentiating its products and investing in creativity and innovation. A Yahoo! that better monetizes its audience. A Yahoo! whose great talent is galvanized to address its challenges. And a Yahoo! that is better focused on what’s important to its users, customers, and employees."

Executing with speed huh? Could this mean the release of some new technologies from Yahoo? Maybe Yahoo will finally unveil their personalization offering (according to Tim Mayer from Yahoo, don't assume that Google is the only player when it comes to personalization....). As Yahoo turns the page in another chapter there is an opportunity for the company to really focus on the user (something they have failed to do in the past). A few in the industry suggest that this is a desperation move by Yahoo! After all in the six years that Terry Semel was CEO of Yahoo!, Yahoo increased revenues from 717 million in 2001 to 6.4 billion in 2006.

The question that I have is, is Jerry Yang putting on a brave face as a good leader should during difficult times in battle? Or is this the last kick at the can? Can Yahoo deliver and become a serious competitor to Google? Is this their goal? Yahoo needs to decide who or what exactly Yahoo! is. Yang believes in Yahoo!’s potential for long-term success as an Internet leader. Internet leader? What does that mean? Search? Entertainment Portal? Directory?

I must say this, I have a lot of respect for Jerry Yang, and if anyone can drive the Yahoo! ship into safer waters it is he. It will be interesting to see what Yahoo! does next. Expect to see a number of releases from the Yahoo camp over the next few weeks and months.


posted by Jody @ Tuesday, June 19, 2007  
Top B2B Blogs    
Invesp landing page optimization
About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
Blogs We Like
Hockey Fanatic
Ask.com Blog
Comparison Engines
Matt Cutts

Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home


Subscribe | Contact Us | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live