HOME ORGANIC SEARCH SEO TIPS MOBILE SEO TIPS SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Canada Day 2007 - Do Canadians Get Search?
Friday, June 29, 2007
Ahhh the Canada Day Long Weekend is quickly approaching. Canada Day weekend happens to be one of my favorite long weekends of the year. It leads into the summer and coincides with great Canadian traditions such as the start of the Canadian Football League (CFL) season (Go Riders!), summer holidays for children, days at the beach, summer BBQs and the like. For our friends in the US who may not be familiar, Canada Day is July 1. Canada is turning 140 years old this weekend.
Before I get too sidetracked (and patriotic) with my post, you may be asking what does Canada Day have to do with search? Well a hot topic recently has been questioning whether Canadians understand the use of search. Do Canadians incorporate search marketing as part of their overall marketing strategy? If you ask Gord Hotchkiss, he will tell you a definite "NO, Canadians do not get search." -- Well that's not exactly how he said it, he mentioned something about Canadians Advertisers having their heads up their....

Recently at Search Engine Strategies (SES) Toronto, Gord posted about the fact that he felt that Ontario Tourism wasn't using search. To quote Gord,
If you were planning a vacation in Ontario, don’t expect to see the official tourism site for the Ontario government in the top sponsored ads. They don’t do search.
Well it seems as though Gord truly isn't making many friends with Ontario Tourism judging by his post from yesterday entitled "Doing Search" Only Counts if You're Seen". While I don't necessarily agree with the title of the post because it's obvious that Ontario Tourism is using and doing search... it's just that they are doing it poorly. Gord does bring out some interesting points about Canadians using search and to clarify Gord stated "Its one thing to say "you're doing search" internally and it's a totally different thing to have the searcher realize that "you're doing search".

According to Gord (via Comscore) Canadians use the Internet more than anyone else in the world. We perform more sophisticated queries, are more focused in our online behavior, and do more searches. So why then if you were a Canadian business targeting the Canadian marketplace would you not use search to reach your audience? What's in search marketing for you? Well other than the fact that it is cost efficient, long lasting and can offer a better ROI than traditional forms of marketing, I guess nothing....

Canadian Advertisers are not unlike other advertisers in the US or rest of the world. They have been slow to adopt search as an effective component of their marketing strategy. You can see a difference between the early adopters and the "I wish I would have used search last year" folks. I agree with Gord though and that is that advertisers can spend money more effectively. Search may be a great place to start.

Canada for my money is the greatest nation in the world. We have the beautiful Rocky Mountains, prairies, lakes, rivers and streams. (We have one third of the world's fresh water supply.) We have hockey, we created Superman and we invented the telephone. We take care of the old and the sick and each other. We use search more than anyone else, someone just forgot to mention that to the advertisers in Canada.

Happy Birthday Canada! I am proud to be Canadian.

For more information on Canada Day visit Wikipedia. For more on search engine optimization and search research opportunities visit Enquiro.com

Labels:

posted by Jody @ 9:51 AM  
0 Comments:
    Post a Comment
    << Home
     
    Top B2B Blogs   
    Invesp landing page optimization
    About Me

    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    30-Five: Parenting Tips
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    TechCrunch
    Techdirt
    VentureBeat
    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home

    |

    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live