Top of mind awareness is important. But generating awareness and maintaining this top of mind awareness can be difficult to do. For B2B marketers who are looking to create awareness about their solutions and services, being innovative and finding new methods to create awareness is key. An innovative method for creating top of mind awareness is through the use of search and mobile marketing.
The major search engines from Yahoo to Google have products in place to address the need of mobile advertisers. Look to both search giants to continue to improve their mobile search solution offerings. So why should B2B marketers use mobile search as part of their online marketing strategies? Examining the mobile solutions that Yahoo and Google offer may provide some answers as to why B2B marketers should incorporate mobile search into their marketing efforts.
Yahoo Mobile Search
Yahoo! has one of the largest audiences on the mobile Web. Through Yahoo! oneSearch and Yahoo! Go, Yahoo! reaches a substantial percentage of the worldwide mobile audience. Yahoo claims that Yahoo! oneSearch reinvents search to give consumers exactly what they want on their mobile device - instant answers. vYahoo mobile services enable mobile advertisers, publishers and operators to elevate business results.
Yahoo's mobile search solution fo publishers include items such as:
Yahoo Mobile Business Services is designed to enable:
- Yahoo! Mobile Ad Network
- Yahoo! Mobile Content Engine
- Yahoo! Mobile Media Directory
- Yahoo! Mobile Site Submit
Advertisers to reach the growing mobile consumer audience with innovative, highly-targetable placements that deliver results.
Publishers to increase the discovery and distribution of their content to mobile consumers, and to generate revenue from it.
Network Operators to offer leading-edge customer experiences, and to participate in the growth of mobile advertising
As B2B marketers, Yahoo!'s Mobile Ad Services can be a great method for increasing top of mind awareness for the services and solutions that they provide. Products such as Yahoo! oneSearch, do in fact provide a better search experience that redefines search for the phone. B2B marketers who have not looked at mobile search as a means of creating top of mind awareness should indeed consider mobile search as an addition to their marketing efforts.
Yahoo Press Release on Yahoo oneSearch
Yahoo Press Release on Yahoo Mobile Publisher Services
Labels: Yahoo Mobile Search