According to the the Internet Advertising Bureau and PricewaterhouseCoopers, search revenue and display ad revenue increased to 16.9 billion in 2006. This represents a jump of about 35%. In 2005, total revenues were around 12.5 billion. Fourth quarter of 2006 was record breaking with 4.8 bilion in revenue being generated. This really is exceptional growth.
All indications suggest that this growth trend will continue as marketers allocate more of their total marketing dollars and budgets to interactive/online sources. Especially if the industry delivers effective and innovative platforms for connecting with consumers.
As mentioned we would expect these trends to continue, various reports suggest that by 2010, suggest that search and online ad revenue could reach 25 billion. There is a definite wind of change sweeping through marketing circles these days. Especially where spend and marketing budgets are concerened.
The full IAB report can be accessed here.
Labels: Online Revenue Report