Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Microsoft and Yahoo: What's the Deal?
Sunday, May 06, 2007
For months now there has been a tremendous amount of speculation regarding the possible merger between Microsoft and Yahoo. Over the past week or so the rumors have picked up steam as reputable sources such as the New York Post and the Wall Street Journal are both reporting merger talks between Yahoo and Microsoft. The later putting a $50 billion price tag on Yahoo Inc (YHOO). Marketwatch.com was reporting that shares of Yahoo Inc. surged on Friday on reports it was in talks about a possible combination with Microsoft, but gave up nearly half the gains late in the day after a new report said the talks were no longer ongoing.

If the deal was to go through. it might be for all the wrong reasons. If Microsoft is looking to buy Yahoo simply to go head to head with Google, that is the wrong reason. Google understands search and where search is going. Microsoft needs to understand where search is going. They need to understand the imprtance of search and how to provide innovative search technologies to improve the user experience on Windows Live. Not to mention the fact that even if Microsoft acquires Yahoo they will only have 27-29% of the search market share. Maybe this will simply be a marriage of convenience. I find it difficult to believe that this "marriage" will work. Two different entities, two entirely different types of business, two different environments... the merging of the two will be difficult at best.

Microsoft does need to do something. Is purchasing the right thing to do? In my opinion, no. Microsoft needs to look at where they want to go. Google is innovative, full of creativity and growth. Microsoft is not, at least not when it comes to search. Any move that Microsoft makes will be in reaction to what Google has done. Successful organizations are proactive not reactive. I sense a major shakeup at Microsoft. While Yahoo has been restructuring for some time, it is not because they are preparing to merge with Microsoft.

Microsoft and Yahoo? Well stranger things have happened, but don't hold your breath. A partnership is possible but total acquisition I'm not so sure.


posted by Jody @ 8:27 PM  
    Post a Comment
    << Home
    Top B2B Blogs   
    Invesp landing page optimization
    About Me

    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    30-Five: Parenting Tips
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home


    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live