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The IAC Local Search Experience - Citysearch Gets it Right
Wednesday, May 02, 2007
If you haven't seen this already, you may want to check this out. Citysearch, has relaunched its site with an updated look and other "new and improved" features, including video. Video is currently available for New York, San Francisco and Los Angeles. In terms of local search this is pretty cool.

The updated version of the Citysearch site now offers recommendations or personalized suggestions based on past search behavior. This ties in nicely with ASK X's move towards personalization. For those that may not remember, Citysearch provides a large amount of content for Ask City, also owned by IAC. Reports suggest that Barry Diller (CEO of IAC) is "positioning his company to reap profits from location-oriented Internet advertising--that is, ads directed at people in specific places, not just people with certain interests or Web-browsing habits." Analysts predict that marketers will spend $4.5 billion on local Internet ads in 2007, and that the number could grow to more than $11 billion in 2011.

Citysearch, which has been around for a number of years, was one of the pioneers in local search existing before many of the current local search sites.

IAC/InterActiveCorp shares were up slightly with the announcement.

Forbes on the Relaunch of Citysearch

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