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72 Benefits of Customers: Ode to the B2B Consumer
Sunday, May 27, 2007
Call it a cliche, but in the B2C world there is a saying that "the customer is always right". While this may or may not be entirely true, there is something to be said about this statement. In the Business to Business (B2B) arena, the importance of the consumer cannot be understated. In fact in any marketing transaction the importance of the customer is the sole reasoning behind why there is a transaction in the first place.

Compiled below are a list of 72 benefits of the customer. In random order, here is the defining list of benefits of the customer entitled Ode to the B2B Consumer.

  1. They purchase your services
  2. They communicate the successful experience of using your product or service to others
  3. They communicate any negative experience with your organization
  4. They have requirements that you can solve
  5. They keep you in business
  6. They purchase additional services based on previous successful experience
  7. They appreciate your services
  8. They create their own spin off businesses through inspiration from your business
  9. They keep you honest
  10. They force you to be innovative
  11. They force you to listen
  12. They inspire you to be creative
  13. At times they force you to make difficult decisions
  14. They force you to generate proper key performance indicators for measurement
  15. They tell you about your competition
  16. They tell you when your price points need improving
  17. They let you know when you need to improve your customer service levels
  18. They force you to examine your competition
  19. They cause you to look into the future with forecasting
  20. They cause you to look at the past for trending analysis
  21. They help you decide on new geographic markets to enter
  22. They "help" you decide on which geographic markets to leave
  23. They cause you to conduct training seminars
  24. They cause you to call board meetings
  25. They provide feedback for you when you least expect it
  26. They make you profitable
  27. They help you determine profit margins
  28. They determine the length of your selling cycle
  29. They cause you to be passionate about your service offering
  30. They cause you to re-visit your service offering
  31. They cause you to re-design your websites
  32. They cause you to create new marketing and sales copy
  33. They cause you to acquire additional business units
  34. They teach you about supply and demand
  35. They teach you patience
  36. They allow you to generate brand awareness
  37. They help promote your business through viral marketing
  38. They force you to become more efficient
  39. They provide feedback
  40. They force you to be flexible
  41. They help you develop sales targets
  42. They help you refine your sales process
  43. They help you manage your brand reputation
  44. They force you to conduct market research
  45. They help you learn about your business
  46. They help you create marketing messaging
  47. They help you meet quarterly projections
  48. They develop online communities about you
  49. They create a need for your organization
  50. They help you build relationships
  51. They help you detemine which strategic partnerships should be formed
  52. They evangelize your services and your organization
  53. They allow you to market worldwide
  54. They impact your Return on Investment
  55. They force you make continued improvements
  56. They force you to adapt
  57. They cause you to utilize new technologies
  58. They force you to market through various media channels
  59. They force you to establish a competitive advantage
  60. They cause you to re-evaluate goals
  61. They communicate ways to improve consumer relations
  62. They force you to establish online support mechanisms
  63. They cause you to be concerned with customer retention
  64. They help you understand and practice relationship marketing
  65. They help you identify key growth opportunities
  66. They force you to manage lead generation
  67. They help you determine your marketing budgets
  68. They cause interaction between your organization's departments
  69. They help you build an interactive network of clients
  70. They refer your organization to other prospects
  71. They cause you to examine statistical data and web stats
  72. They cause you to restructure your business plans

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posted by Jody @ Sunday, May 27, 2007  
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