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Social networking is everywhere. The question is, is there a place for it in the Business to Business (B2B) sector? Well of course there is! It's just that a number of these online communities are created with the average person or consumer if you will in mind. Traditionally most social network communities are not geared towards B2B . Let's think back to the beginning of social networking.
According to Wikipedia, the first social networking website was Classmates.com, which began in 1995. "1999 saw the development of two competing models of social networking, the Circle of Trust developed by Epinions and utilised by Ciao.com, Dooyoo and ToLuna and the Circle of Friends developed by Jonathan Bishop." Popular social networking sites such as MySpace, for example, builds on independent music and party-like scenes, and Facebook was originally designed to mirror a college community, though it has since expanded its scope to include high school, job-related, and regional networks. While MySpace and Facebook are quite well known there are a number of social networking sites that many (including B2B marketers) may not be familiar with.
SEO-Space Presents 10 Social Networking Sites You May Have Not Yet Heard Of
There is no rhyme or reason to the following list of social networking sites, they are provided here to simply get the word out about their presence.
Xing.com - Xing.com is a German Web site that is a competitor of the American site LinkedIn for social networking among businesses.
Ecademy.com - Ecademy is a Social Network for Business People founded in 1998 now with over 150,000 member profiles worldwide.
Twitter.com - Twitter.com is a social networking and micro-blogging service that allows users to send "updates" (text-based posts, up to 140 characters long) via SMS.
Jaiku.com - social networking and micro-blogging service comparable to the online
site Twitter. Jaiku was founded in July, 2006 by Jyri Engeström and
Petteri Koponen of Finland.
Dodgeball.com - focuses on merging location-based services with social networks to help people connect with the people and places around them.
Passado.com - European social networking site.
Groovr.com - a recently launched mobile social networking site goes where you go and lets your friends know too. Simply type text messages from your phone, and Groovr hooks you up where you'll be able to meet other Groovrs in your neighborhood, post photos, check-in, and check out hot new places reviewed by your fellow groove-mates.
Ryze.com - networking site that can be used to grow your business, build your career and life, find a job and make sales.
Meetup.com - an online social networking portal that facilitates offline group meetings in various localities around the world.
AirG.com - mobile community with more than ten million unique users worldwide that is interconnected to more than 85 mobile operators. Based in Vancouver, British Columbia, Canada.
The new Reuters Social Network called Insight has recently been launched for B2B users.
Its major advantage over linkedin is the added value Reuters news service and market research available and a big advantage over ecademy is that it is completely free of charge!
http://insight.reuters.com
Twitter
Facebook
LinkedIn
The new Reuters Social Network called Insight has recently been launched for B2B users.
Its major advantage over linkedin is the added value Reuters news service and market research available and a big advantage over ecademy is that it is completely free of charge!
http://insight.reuters.com