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Search Engine Strategies New York 2007 will be wrapping up today. Judging by all of the coverage it has received it was another great success. Here at SEO-Space we have been following the conference closely. As a result, we have compiled our Top Ten List of the Top 10 Hottest Topics from SES NY 2007.
#10. During his keynote, Steve Berkowitz being asked if Windows Live (MSN) will partner with Yahoo or ASK, with
Steve's response being:
My goal is to concentrate on organic search. Searchers are using the products, they just don’t use them enough. We want to increase engagement. We want them to use not just Mail or Messenger but all of Microsoft’s properties together. We want to touch consumers in different ways and crack open the vault of stuff Microsoft creates. We’re going to build an amazing business, just by getting our stuff together. I feel so liberated about getting into all these different areas. You’ve got all these people building these great products and now it’s about connecting them.
Didn't really answer the question did he?
#9. During the Putting Search Into The Marketing Mix session, Curtis Dueck defined Search Information Marketing as using search data and intelligence to improve marketing. It entails using user’s own words to get a better understanding of who they are, what they’re looking for, and what’s important to them. Search Frequency Research is, simply put, entering search terms into the search engines.
#8. Vanessa Fox Discusses Webmaster Tools and the issues of moving websites.
#7. Web Analytics & Measuring Success Session illustrating the importance of having analytics that have the ability to track paid vs organic, have an interface that is easy to use, have detailed robot analysts and have the ability to aggregate traffic.
#6. Lee Odden interviews Mona Elesseily from Page Zero where she talks about the pros and cons of Yahoo Panama.
#5. Steve Berkowitz admits to Microsoft's marketing missed opportunities.
#4. The strong focus on social search with a number of sessions on this topic including Social Search Overview,SMO: Social Media Optimization and a dedicated Social Search Track.
#3. SEMPO President Dana Todd discusses how top level executives throughout the business world are starting to get the concepts behind search marketing.
#2. Danny Sullivan talks search at Search Engine Strategies New York.
#1. Enquiro CEO & President, Gord Hotchkiss unveiled findings yesterday from the latest Enquiro survey conducted with B2B purchasers.
Kudos to Lisa Barone over at Bruce Clay Marketing for her fantastic posts on the sessions at SES NY.
following Steve Berkowitz's comments - it always seems to me the thing that holds MSN back is the lack of a 'better' mentality. They need to focus on making things /better/ for their customers, rather than just competing & having equivalent functionality.
That doesn't just apply to 'customers' in the traditional sense either. Here's a non-customer-focussed policy I came across that I'm sure hasn't helped them: I worked for a company who wanted to advertise on MSN (they did so on adwords & yahoo). This was a multi-billion dollar company, yet MSN's credit policies were restrictive to the point that they were totally unable to do business with them. I often wondered how much business they were missing out on from things like that.
I hope things are going well with you. Thanks for such a useful post.
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Ah, I thought you were there. Guess not, or I'd have tried to find you.
The other sessions were covered at SERoundtable, btw. :) I think there were 51, including even more from my BFF Lisa.