Wow, you sure miss a lot when you take four days off from blogging (I was moving into my new home.) Over the past four days and more specifically over the past few months I have been looking more into social media marketing. (I will have more on this in upcoming weeks...)

As I started my week (on a Tuesday as opposed to Monday) I come across a great post on Search Engine Land dubbed "The Four Returns of Social Media Marketing". The four returns being:

1. Links
2. Mindshare / Branding
3. Sales (The bottom line for many marketing campaigns)
4. Consumer Interaction

It's a great article on what you you can expect from a successful social media marketing campaign. For the complete post check out Search Engine Land.

Labels: social media marketing