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Well the premier conference of the search engine world is underway in New York City. Search Engine Strategies (SES) NY began yesterday with the industry's who's who in attendance. Early reports show that there are some new emerging focus that will benefit online marketers including B2B marketers and marketers of big business. Some of the sessions of interest include:
Organic SEO with Big Companies
This session featured a number of great presenters including Mr. Bill Hunt who is the leader in assisting companies in the use Search Engine Marketing to reach customers in global markets. The rest of the panel included:
Moderator:
Jeffrey K. Rohrs, President, Optiem, LLC
Speakers:
Bill Hunt, CEO, Global Strategies International
Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
Q&A Speakers:
Brendan Hart, Director of Customer Acquisition, National Geographic
Tanya Vaughan, Global SEO Program Manager, Hewlett-Packard Company
Mr. Hunt emphasized the importance of integrating all of your company’s team – web, IT, tech, marketing, etc – when working to optimize and position your site in the online space. Bill mentioned that in a large companies, segmenting the programs tends to work best. This means working with Brand level programs, group level programs and Corporate Level programs within the different departments will help create a more holistic approach to SEO. He also mentioned optimizing RSS feeds as a great way of distributing your content.
In the Q & A session, the panel was asked about IT resistance to SEO. Tanya Vaughan explained how it can take time and effort to understand the resistance of the IT department and it takes tenacity to ensure that the IT dept understand the reasons why SEO is important and that the SEO dept needs to understand this and often needs to educate other areas and departments of the company.
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