Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
SES NY 2007 - Hot Topics Emerge at Search Engine Strategies Conference in New York
Tuesday, April 10, 2007
Well the premier conference of the search engine world is underway in New York City. Search Engine Strategies (SES) NY began yesterday with the industry's who's who in attendance. Early reports show that there are some new emerging focus that will benefit online marketers including B2B marketers and marketers of big business. Some of the sessions of interest include:

Organic SEO with Big Companies

This session featured a number of great presenters including Mr. Bill Hunt who is the leader in assisting companies in the use Search Engine Marketing to reach customers in global markets. The rest of the panel included:

  • Jeffrey K. Rohrs, President, Optiem, LLC
  • Bill Hunt, CEO, Global Strategies International
  • Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
Q&A Speakers:
  • Brendan Hart, Director of Customer Acquisition, National Geographic
  • Tanya Vaughan, Global SEO Program Manager, Hewlett-Packard Company
Mr. Hunt emphasized the importance of integrating all of your company’s team – web, IT, tech, marketing, etc – when working to optimize and position your site in the online space. Bill mentioned that in a large companies, segmenting the programs tends to work best. This means working with Brand level programs, group level programs and Corporate Level programs within the different departments will help create a more holistic approach to SEO. He also mentioned optimizing RSS feeds as a great way of distributing your content.

In the Q & A session, the panel was asked about IT resistance to SEO. Tanya Vaughan explained how it can take time and effort to understand the resistance of the IT department and it takes tenacity to ensure that the IT dept understand the reasons why SEO is important and that the SEO dept needs to understand this and often needs to educate other areas and departments of the company.

It was a great session to start off SES NYC.

Labels: , , ,

posted by Jody @ 1:38 PM  
    Post a Comment
    << Home
    Top B2B Blogs   
    Invesp landing page optimization
    About Me

    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    30-Five: Parenting Tips
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home


    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live