Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Hitwise Acquired by Experian for $240 Million
Thursday, April 19, 2007
Various sources are reporting that marketing intelligence firm Hitwise has been acquired by Experian for $240 million. This was a cash deal. This is a pretty sweet deal for the Hitwise team that began in 1998. According to the Hitwise website, the Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 900,000 websites in 160+ industries.

Experian is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Experian employs more than 12,500 people in over 30 countries with over $3.1 billion in annual sales.

Here is the official press release of the acquisition of Hitwise. One of the interesting statements made in the release was that "
Hitwise strengthens Experian’s position in market research by bringing new, unique data to Experian on how consumers behave online". This is something near and dear to my heart as here at Enquiro we have focused our research on online behaviour for a number of years now.

The acquisition is expected to close in May 2007.

Experian Official Site
Hitwise Official Site

Labels: ,

posted by Jody @ 8:04 AM  
    Post a Comment
    << Home
    Top B2B Blogs   
    Invesp landing page optimization
    About Me

    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    30-Five: Parenting Tips
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home


    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live