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Google's Launch of Web History... The Next Step Towards Personalization?
Thursday, April 19, 2007
Earlier today Google announced the launch of Web History, a new feature for Google Account users that makes it easy to view and search across the pages you've visited. Web History lets you look back in time, revisit the sites you've browsed, and search over the full text of pages you've seen. As Google puts it, "it's your slice of the web, at your fingertips."

Google Web History allows users to:
  1. View and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories.
  2. Get the search results most relevant to you based on what you've searched for on Google and which sites you've visited.
  3. Follow interesting trends in your web activity. Which sites do you visit frequently? How many searches did you do between 10 a.m. and 2 p.m.?
In order to use Google Web History, you will need a Google account and will need to have the Google toolbar installed. We have all suspected that Google was acquiring user information through the Google Toolbar. We now know what they are doing this information. Google states that "the Toolbar, as part of your browser, helps us associate the pages you visit with your Google Account". Making it easier to view and search across the pages we've visited sounds like a key factor in the next step in the personalization of search. This is pretty exciting as this should mean relevant results based on our search patterns. To read the official announcement on the launch of Google Web History from Google, visit the official Google blog. Gord Hotchkiss has also posted about Google Web History on his Out of My Gord blog.

To sign up for Web History, visit http://www.google.com/history.

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posted by Jody @ 9:02 PM  
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