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Google: The Number One Brand in the World in 2007
Monday, April 23, 2007
Reports released earlier today confirm that search giant Google Inc. is the number one brand in the world. This is a pretty amazing feat as the company is less than 10 years old. Google has a brand value of $66.4 billion.

Rounding out the top 4 are:
  • GE with a brand value of $62 billion
  • Microsoft with a brand value of $55 billion
  • Coke with a brand value of $44 billion
An interesting stat about the top brands this year is that the top 100 brands have a total value of 1.6 trillion dollars. (FYI, a trillion is a 1 followed by 12 zeros). A pretty impressive list I must say. Compiled by global consultancy firm Millward Brown, the Brandz Top 100 identifies the most powerful brands in the world as measured by their dollar value.

The top 10 from the list are as follows:

1. Google--$66.4 billion
2. General Electric--$61.9 billion
3. Microsoft--$55 billion
4. Coca-Cola--$44.1 billion
5. China Mobile--$41.2 billion
6. Marlboro--$39.2 billion
7. Wal-Mart--$36.9 billion
8. Citigroup--$33.7 billion
9. IBM--$33.6 billion
10. Toyota Motor--$33.4 billion

For more on this story visit the following resources:

CNET - News.com
Google is the Most Powerful Company in the World

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posted by Jody @ Monday, April 23, 2007  
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