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Google Gmail Now Open to Everyone... but why now?
Wednesday, February 14, 2007
Google announced today that Gmail is now open to everyone. No more invites required. Gmail out of beta? Well not just yet... Invitations will no longer be required to join the nearly 3-year-old "Gmail" service in the United States, Canada, Mexico and a number of Asian and South American countries where the Mountain View-based company previously limited the number of users. After all of this time. The question is why now? It wasn't because it was Valentine's Day or as Google stated:

But seriously folks, good relationships are built on good communication. There's no reason you should struggle to reach the ones you love, and Gmail helps you communicate fast and easily.

There is something more to it. Here's something to consider. Google is now the third largest provider of free email service (behind Yahoo and Microsoft) (according to comScore Inc). Google has recently stepped up their focus on personalized search. Many Gmail users often remain logged into Google's Web site while they conduct online searches, by gathering this data, Google's engineers can learn more about individual preferences. This knowledge can be used to help deliver more relevant search results and foster more loyalty with users. Personalized search means going away from the traditional universal search engine results page and providing a somewhat unique results page for users.

Google has made Gmail available to eveyone simply because they need to collect search habits and practices of their users? Why? Well because they strive to provide the best results to the user. The way to do this is through personalized search results.

More on Google's Gmail announcement.

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