Finally, Google has improved the reporting of external links by adding a links tab to Google Webmaster stats. This is in repsonse to Yahoo's update to their site authentication process as we reported last week.
The fact that Google has added a links tab to Google Webmaster's Tools means that they are listening to their audience as many have requested this for quite some time. While you have to have submitted a sitemap and verified your sitemap to view the stats, the links tab is great for checking your external link inventory to various pages of your site. In all likelihood Google still only displays a potion of your entire link inventory, but the new addition is a much welcomed improvement and provides a more detailed snapshot of your external link inventory. You can view the links to your site by selecting a verified site in your webmaster tools account and clicking on the new Links tab at the top. To find links to a specific page on your site, you first need to find that specific page in the summary view.
On the links tab you can check both your external and internal links to your various site pages. Similar to Yahoo's Site Explorer you can check links to the home page or to any of your internal pages that are indexed in Google. To view internal links to pages on your site, click on the Internal Links tab on the left side bar in the view.
For a more complete review of the new links option, visit the Google Webmaster Tools blog.
All I can say is, it's about time!
Labels: backlinks in google, external link inventory, google sitemaps, google webmaster tools