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Yahoo Update - SEO & Spam SERP Titles Being Targeted?
Sunday, January 21, 2007
Over the past few months I have stated that Yahoo is due for a major update. It has been a while since they have had one. On Friday, Yahoo announced that they are currently performing a search update. Well ok so another update from Yahoo... big deal right? Well have you noticed any changes in your listings? There is something different with this update. There are many site owners reporting that they are seeing changes in the titles that are being displayed in the Yahoo SERPs. I tried a number of queries in Yahoo and have seen it as well. What has many up in arms is that Yahoo has yet to comment on this title issue.

Issues regarding the titles include the fact that they are now reflecting their frequent backlinks anchor text as opposed to the titles in their HTML and some titles are are lower-case, making the Websites listings less compelling and attractive in the SERPs. Search Engine Land discussed the fact that the titles may be being pulled from anchor text. More on that here.

It appears that Yahoo is trying it's best to filter spam sites and "over-optimized" sites that have a distinct SEO stamp on them. We're seeing some really short titles. While relevancy may still be an issue, I have noticed improvements in the number of spammy sites that were showing up in the results. It appears that Yahoo is focusing on sites that they deem over-optimized or sites that have a definite SEO stamp on them. If this is the case, then how are they going to determine placement for a site that is possibly the most relevant and is well optimized site? If they are trying to filter out SEO optimized sites, then we are going to see a lot of changes in the Yahoo SERPs. I am now wondering if this is the calm before the storm? Could this be the start of a major update in Yahoo? Judging by the results and titles being displayed in the Yahoo SERPs this very well could be the start to something big. It's starting to get a little breezy. You may want to prepare for a storm.
posted by Jody @ 9:54 PM  
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