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The Online KPI in 2007
Monday, January 15, 2007
Over the past year I have written a few articles on the importance of key performance indicators for organizations who are seeking a strong web presence. This is a topic that really cannot be emphasized enough. The importance of measuring your current success can determine the level of future success that you have. Many fail to realize that as you reach your goals and experience success, the KPIs that you measure can and often will change. So where does that leave "the online KPI" in 2007?

I recently posted an article on Online Key Performance Indicators in 2007. The column describes the importance of online key performance indicators and illustrates what’s in store for online key performance indicators in 2007. The article revists the purpose of KPIs and how organizations need to clearly identify metrics that measure their online success.

"Part of a successful online marketing campaign in 2007 means tracking and measuring the proper key performance indicators for your websites. You may want to re-evaluate the metrics that you are currently measuring. Are they reflective of where you want to be in 2007 and beyond?"

For the full article click here.
posted by Jody @ 8:51 PM  
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