Last week I posted the Top 100 Marketing Buzzwords of 2007. At number two on the list was the phrase "lead-gen". Ahh, lead generation, the B2B sites' reason for being. B2B organizations understand the importance of an online presence as a means for generating leads. As B2B marketers struggle to improve their lead generation process and manage to identify the numerous metrics for measuring leads via their websites, the growth of lead generation continues to be one of the "hottest sectors" in online marketing.
For those wanting to improve their ratio of leads to close or for those who want to drive visitors to the registration process, selection of a lead generation provider is critical. Matt Wise, President and CEO of Q Interactive recently posted an excellent piece entitled "5 Questions to Ask Your Online Lead Generation Provider".
In the article, Wise states, that "... As major brands continue to enter the market in 2007, it’s vital to be able to distinguish between top providers who will deliver a quality program — and lower quality players who will waste time and marketing dollars..." Wise also mentions a key issue in that old leads are bad leads and that one should try to obtain real time information and data delivery.
The full article can be found here.
Labels: b2b, lead generation, lead-gen