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Is Google Page Rank Accurate or Does it Even Matter?
Sunday, January 28, 2007
As you have probably already noticed there has been a Google Page Rank update. Starting a few weeks ago and as recent as January 25th, there have been reports of Page Rank updates. I've noticed a number of my clients sites experiencing PR changes, but what I've found interesting pertains to some blogs that I have been keeping an eye on. A couple of these blogs are only a month or two old and have received a PR of 4 and even 5. These particular blogs have a limited external link inventory so to have a PR 4 or 5 just doesn't seem right. (Of course there are other factors involved...) but it just doesn't seem accurate for these blogs to have this high of a PR.

I am starting to jump on the bandwagon with those who state that tracking Google PR is truly just for fun and is not necessarily an accurate indication of anything. It seems a number of sites are still experiencing Page Rank fluctuations as being reported over at Webmaster World. I'm not sure what all the uproar is about. Should we be concerned with Google Page Rank?

Apparently with Google's Page Rank Technology "there is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement. " If that's the case, why then are there pages that have low page rank being found in top organic position(s) for competitive keywords? Why do we continue to see spammy pages in top organic position(s) in Google? Relevancy is the goal, but right now Google and relevant results are not one in the same. Sites/blogs with "inflated" Google Page Rank scores are not necessarily "better" than others with lower Page Rank. It really comes down to what the user is looking for and if they received the results they sought. They don't care about the Page Rank of your pages so why should you?
posted by Jody @ 10:06 PM  
  • At 9:59 AM, Anonymous Rob Sullivan said…

    PR is valuable for other reasons - link building for one. It's a good indicator of a site's worth.

    Also important for many other internal reasons as well. I believe PR has an impact on crawl rates as well as how deep the spider will crawl, how many pages your site is allowed to be indexed and more.

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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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