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SEMPO's Third Annual State of the Market Survey
Thursday, November 30, 2006
SEMPO has released their third annual "State of the Market" survey. The purpose of the survey is help show where the Search industry is, how it has grown, how it is expected to grow, and trends for the future. This is a great opportunity to share your thoughts on SEO and paid search. Not to mention that when you complete the survey, you are automatically entered into a draw to attend an SES show for free.

SEMPO (Search Engine Marketing Professional Organization) is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

Take the survey.
posted by Jody @ 10:42 PM   0 comments
State of the Search Market with Gord Hotchkiss
Last week Enquiro's own (and my boss)Gord Hotchkiss discussed the state of the search market with Web Pro News. Thanks to Web Pro News for the video blog excerpt.
posted by Jody @ 9:21 PM   0 comments
Top Search Engines According to the "Search Engines"
Tuesday, November 28, 2006
Ever wondered how Google interprets the other search engines? Well here's some food for thought... I conducted a little experiment which you can try as well. Simply perform a search for "search engine" in Google and take note of the results that are returned.

Of the almost quarter of a billion results returned it's no surprise that Google is the number one organic result returned. However the top organic results that make up the rest of the top ten are quite interesting. Google

  1. www.google.com
  2. www.altavista.com
  3. www.freefind.com
  4. www.yahoo.com
  5. www.google.co.uk
  6. www.ask.com

So this means that Google treats Alta Vista and Live Search (formerly MSN) as better search engines than Yahoo? and speaking of Yahoo I performed the same search in Yahoo and received the following results:

Yahoo


  1. www.google.com
  2. www.dogpile.com
  3. www.altavista.com
  4. www.hotbot.com
  5. www.webcrawler.com
  6. www.alltheweb.com
  7. www.metacrawler.com

Again Alta Vista has a strong showing. For the record, ASK was at # 11 in Yahoo and MSN (Live Search) was at #31.
The same search in Microsoft Windows Live provides the following results:

  1. www.google.com
  2. www.yahoo.com
  3. search.yahoo.com
  4. search.yahoo.com/cc
  5. www.search.com
  6. www.submitexpress.com
  7. www.altavista.com
  8. en.wikipedia.org/wiki/Search_engine
  9. www.live.com
  10. www.seochat.com

Well Microsoft seems to be a big fan of Yahoo with three top ten listings.... hmmm does this mean that Microsoft may be interested in purchasing Yahoo? After all, there have been rumblings of this "merger". If Google continues to dominate search as they have for the past few years, you might see longtime competitors Yahoo and Microsoft form some sort of alliance to tackle the "Google Juggernaut".

What this little experiement of mine does indicate is that there is still an issue with relevancy with results on all of the engines.

posted by Jody @ 9:56 PM   0 comments
Yahoo Update Underway?
Monday, November 27, 2006
I was looking at the numbers for my clients this morning in Yahoo, and have seen some pretty significant decreases in pages indexed and backlinks being reported. Not sure if this is an issue with Yahoo Site Explorer or if Yahoo is performing an update. No word from Yahoo as of yet. We will continue to investigate.

It's interesting as traditionally November is a month where the engines tend to perform major updates. I'm sure everyone remembers the Florida Update from Google a few years back?
posted by Jody @ 10:39 AM   0 comments
Top 7 Search Happenings November 2006
Sunday, November 26, 2006
Top 7 Search Engine Happenings
Welcome to what I hope will become a regular feature at the end of each month here at SEO-space. The Top 7 Search (and Search Engine) Happenings of the Month. This top 7 list will consist of my picks for the top seven happenings in the world of search for the previous month with a focus on organic search where possible... after all it is my organic blog. Why top seven you may ask? Well I simply did not want another top 5 or top 10 list (see David Letterman for more on top ten lists).

With that, here are the top happenings in search for November 2006.

Top 7 Search Happenings - November 2006
#7. Yahoo Slurp crawler supports wildcards in robots.txt
#6. Google and Yahoo gain market share while Microsoft drops again
#5. Danny Sullivan announces launch of Search Engine Land scheduled for Dec. 11
#4. Search Insider Summit in Palm Springs
#3. Enquiro releases Eye Tracking Report II: Google, MSN and Yahoo! Compared
#2. Google, Yahoo and Microsoft team up to provide Consistent Sitemap Protocol
#1. Pubcon - Las Vegas 2006
There you have it, Pubcon Vegas tops the list of search happenings for November 2006.
posted by Jody @ 7:49 PM   0 comments
New Competitive Analysis Tool - SpyFU
Thursday, November 23, 2006
I'm always looking for new means of gaining competitive intelligence. There are various resources out there, with many of them being replicas of each other. However once in a while I come across a new site or tool that is very handy or has a lot of potential. The latest "competitive analysis" tool that I have come across is something called SpyFu.

Try a search for a key phrase using this tool. I did a search for "seo" and I was presented with a variety of information including:
  • cost per click for this phrase
  • top adWords results
  • information about related phrases
  • top organic results for this phrase
  • related terms
  • related concepts
  • and more

While it is still in beta, there is great potential for this tool as it can be used for checking up on your competition and as a means for finding links for your site. You can click the “Industries” link where you are presented with a list of industries. From here you can drill down and click on the Wholesale/Retail link where you are presented with another list of results. Continue clicking through until you find the industry which most closely matches your own and you will be able to see the top competing sites, as well as other related information. This can be handy when researching competitors or keywords related to your industry. You can use SpyFu to discover exactly which keywords your competitors are ranking for in Google's organic search and what position they hold.

posted by Jody @ 11:42 PM   1 comments
Behavioural Targeting in Search Results?
Wednesday, November 22, 2006

I've noticed some interesting results when checking keyword rankings for clients as of late. Sometimes I find their sites ranking in a set position, yet my client often sees the same phrase ranking in a different position. This appears to be happening on more and more of a regular basis. I understand the possibility of hitting different data centers, but there is something more going on here.

Sometimes when I search I may be logged in with a gmail or yahoo account. At times this has resulted in different rankings being displayed. I check rankings for various keywords for my clients on a fairly regular basis. Does this mean that the results returned to me are personalized (as I am frequently using the same query)?

I would like to pose a few questions to all SEO's out there:

  • Has behavioural targeting begun?
  • To take it one step further, what is the effect of hosting a domain in Canada vs. the US for example?
  • How much of an affect is geo/demo/behavioural targeting having on rankings at this point?
  • Does the search history of an individual affect future results?

I've posted a few of these questions at webmaster's world. I'd like to here from everyone on this. Feel free to add comments to this post.

posted by Jody @ 11:31 AM   1 comments
B2B Organic Takeaways from Pubcon - Vegas
Tuesday, November 21, 2006

Here are some reminders and helpful organic SEO tips that were discussed at the Interactive Site Seminar at Pubcon in Las Vegas. Many of the items were discussed by representatives from the search engines and are fundamental organic practices that should be adopted by all B2B marketers. Article is originally from Chris Richardson Staff Writer at WebPro News.

Important SEO Tips Everyone Should Know by Chris Richardson Staff Writer at WebPro News.

During the Interactive Site Review session at the 2007 Las Vegas PubCon, various site owners submitted their site for the panel to pick apart. The panel consisted of heavy hitters like Matt Cutts from Google, Tim Mayer from Yahoo, Greg Boser from WebGuerrilla, and Danny Sullivan.While some of the sites they reviewed may have been lacking in certain departments, the knowledge the panel bestowed is quite valuable for SEOers of all types. What follows are some quotes and paraphrases that go a long way to demonstrating what it is search engines are looking for:

  • each page of your site is an entry point, optimize (title tags, keyphrases) for what each page targets - Greg
  • strive for quality links over quantity links - the entire panel
  • if you are targeting your site geographically, get links from local entities (Chamber of Commerce, local directories)
  • NO LINK EXCHANGES (don't even bother - Matt Cutts)
  • unique content is important (this and link bait are the prevailing themes of the Las Vegas PubCon)
  • if you can get into the top 3 of Google Local, you will be on the front page of Google's standard search if the query is geographically based... - Danny Sullivan
  • when optimizing for Google Local, navigate to the Google Local Business Center - this was suggested by Matt as a source to assist with being indexed by Google Local's index as well as a place to claim your business, similar to Technorati's blog claim function
  • ditch javascript menus altogether... they are a red flag to ranking algos - Boser
  • template-based sites may not rank well because they appear alike to the crawlers... - Tim Mayer and Matt Cutts both iterated this though
  • Session IDs urls need to be blocked from crawlers because of duplicate content issues (don't serve session ids to bots)... this was emphasized by Matt who said:"session ids can be poison for crawlers"
  • if your site sells manufactured products, don't use manufacturer copy... use your own descriptions - this was also stated by Heather Lloyd-Martin during the effective web copy session
  • there's no good use for 302 redirects, ever - the entire panel
  • blog about your product or target area, this provides so much of the original content the search engines are looking for (link baiting) - paraphrased from Matt Cutts

There are some really great points here that illustrate that fundamental organic SEO practices can really make a difference in how your site is ranked and treated by the search engines.

posted by Jody @ 8:52 AM   0 comments
Google Continues to Lead in Search

Numbers from Comscore for October indicate that Google continues to be the search leader in the US. Comscore reports that Google'es market share in the US was 45.4 % a modest increase over the previous month. Yahoo gained slightly to 28.2 in October. Microsoft (Live Search) experienced a decline to 11.7 percent, after falling 0.6 percent in September to 11.9. Ask.com held its 5.8 share, while sites on the Time Warner network, including AOL, decreased to 5.4 percent.

Love it or hate it, Google continues to be the search engine of choice for users in the US. Investors seem to like Google as well, as earlier today Google's stock price surpassed $500 per share.
posted by Jody @ 8:17 AM   0 comments
Page Rank is Not Dead!
Monday, November 20, 2006

There seems to be a misconception about the importance of Page Rank in Google. Many in the industry think Page Rank to be dead.... but wait just a minute.


I had recently noticed that one of my client's sites was experiencing a number of their pages going into Google's supplimental results. I noticed that some of these pages had limited page rank. Upon further review I found out that my client wasn't the only one experiencing this. So I, of course needed to investigate further. Here's what I have found.

Adam Lasnik of Google recently posted that pages are moved into Google's supplimental index due to the fact that the pages didn't have enough PageRank to make it into Google's main index. Hmm, not enough page rank eh? I'm sensing a theme here.

We know that the only way to improve Page Rank is to generate quality/ reputable backlinks to your site. Adam goes on to mention that "Getting more quality backlinks is generally a good way to get more of your pages in the main index." This information leads me to believe that Page Rank is not dead (I have never believed that anyway). The impact of Page Rank at the bare minimum is this:

Improving your Page Rank will increase the perception as your site being an authority and as a result will help you get more of your pages into Google's main index.

Sounds good enough for me. So tell me do you think Page Rank is dead?
posted by Jody @ 10:31 AM   0 comments
Role of Social Networks in the B2B Marketplace
Sunday, November 19, 2006
Social networks are one of the fastest growing segments of the Internet. However, the importance of these social networks has yet to be fully realized in the B2B marketplace. According to a recent B2B study by Knowledgestorm Inc. and Universal McCann, 77% of respondents have little or no interaction with social networks. Does this mean that B2B buyers are anti-social? Well not really it just means that because social networks are still fairly new they have not been used as a means of gathering knowledge when searching for B2B solutions. Or it may be an indication that there is need for more B2B type social network sites. Of the social networks frequented by business and IT professionals, LinkedIn was listed as one of the favorites.

The benefit of social networking for B2B marketers is that social networks can be leveraged as a tool for business development and networking. There is definitely an opportunity to use social networks for knowledge sharing, collaboration and as a feedback mechanism. Further, networking through social network sites may also prove beneficial in troubleshooting efforts. As B2B marketers, if you haven't looked into social networking as part of your SEO strategies, you may be missing an opportunity to reach your audience and differentiate your company from the competition.
posted by Jody @ 6:05 PM   0 comments
N.H.L. and Google - YouTube have Struck a Content and Advertising Deal
Thursday, November 16, 2006
Being that I'm a big hockey fan the news of the content and advertising deal struck up betweeen the National Hockey League and Google is pretty cool. For those of you who may have missed it, the NHL- will be the first professional U.S. sports league to align with YouTube and will provide YouTubers with daily highlight videos from regular season games, and other NHL-produced footage. This is a follow-up to a content-sharing partnership between the NHL and Google announced earlier this month, when the league said it would provide videos of full-length games, from this season and past seasons, to Google Video.

This is great because I am a fan of the Edmonton Oilers and have to settle for regional games of the Vancouver Canucks. So without having a satellite dish and the "Center Ice" package I miss a lot of the Oiler games. I personally would be a resonable amount if I could watch live Oilers games via the Net. This would mean taking PPV to the next level. For now you can watch the Oilers vs. Dallas game where the ref shafts the Oilers on the tying goal with 5 seconds left in the game.
posted by Jody @ 8:29 AM   0 comments
Consistent Sitemap Protocol from the Search Engines
Here something interesting, the major search engines are working on something together, a formula for sitemap protocol. Google, Yahoo and Microsoft announced they’ll support the Sitemaps format (which originated as Google Sitemaps) together. This is welcomed news as I've always been a fan of Google Sitemaps since its inception in the summer of 2005. If you visit Sitemaps.org, you will see a brief description of what the initiative is along with some XML tag definitions. The site goes on to state:

"Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site."

It's great to see the engines working together on a project such as this. Let's hope that this is the start of many similar ventures.
posted by Jody @ 8:06 AM   1 comments
Interview with Knowledgestorms's Jeff Ramminger
Wednesday, November 15, 2006
The other day a colleague of mine, Manoj Jasra, conducted an interview with Knowledgestorm's Executive Vice President of Products, Technology and Marketing Jeff Ramminger. Jeff is an interesting guy and has been in the technology field for 25 years, which makes him a seasoned veteran in my books. His experience is vast and includes some work with IBM in building sites for entertainment and media/sports companies. (How cool is that?)

In the interview, Jeff mentions how B2B tech companies are spending a lot of money online from a marketing standpoint. This is interesting as I recently wrote an article on B2B marketing in 2007 and discussed the need for B2B organizations to direct a portion of their marketing budget towards SEM. Jeff goes on to state that B2B users are willing to give up more information if they are serious about a B2B solution to satisfy their need. As he puts it, "They are on a mission to solve a problem."

For the entire interview check out Manoj's blog Web Analytics World.
posted by Jody @ 7:38 PM   0 comments
Pubcon Las Vegas Day One - Keynote by Guy Kawasaki
Tuesday, November 14, 2006
So it's day one at Pubcon in Las Vegas... and throughout the day I am checking the Pubcon Blog... hmm no updates. Apparently the sessions were a bit late in getting started this morning. What do you expect as attendees arrived in the City of Sin on the weekend? Someone was bound to sleep in.

I am not one of the lucky ones fortunate enough to attend the show. Leading up to the show, I kept having this feeling that something BIG was going to happen. Danny Sullivan the new CEO of Google? No that's not it? Microsoft to buy Yahoo? No that's not it. ASK to bring the butler out of retirement? No that's not it either. I'm not sure what it is yet, but I'm still expecting something huge to come out of Nevada.

It could very well be something from any one of the number of keynotes throughout the conference. Today's keynote for example was from Guy Kawasaki. This is one fascinating fellow. For those of you who are not familiar with Guy check out his latest book The Art of the Start-the Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. In it, Guy reflects his experience as an entrepreneur, investment banker, and venture capitalist. According to Guy he has the "Golden Touch" with his investment opportunities. Sheesh the man even plays hockey. Where does he find the time?
posted by Jody @ 4:33 PM   4 comments
Going to Pubcon? SEO Conference Tips and Tricks
Sunday, November 12, 2006
Getting ready for Pubcon in Las Vegas? Here's some pretty good SEO Conference Tips and Tricks as discussed by ToddMalicoat.

http://www.stuntdubl.com/2006/11/11/conference-tips/
posted by Jody @ 7:53 PM   1 comments
Organic Marketing Budgets in B2B Marketing
Dedicated organic marketing budgets for B2B marketing campaigns cannot be understated. The amount of spend on sponsored campaigns is well documented, yet more often than not organic marketing budgets are mere fractions of the sponsored component. I find this quite amazing, and here's why...
Research shows that 70 percent of search engine users will click on organic listings, while the remaining 30 percent click on paid listings. Recent reports suggest that in Google organic clicks account for as high as 85% of total clicks. Organic listings alos last longer as they can rank in the same position for months and even years. I have clients whose site have ranked in the top position in the organic listings of Google for over four years. (This is for a very competitive key phrase.)
Not only are organic listings longer lasting than paid listings, they’re more valuable. Another study found that 6 out of 7 sales resulting from search engines originated in the organic search listings. As B2B marketers why wouldn't you want to focus on organic rankings? Why do companies continue to spend millions on sponsored listings yet devote only a small amount of their budget to organic marketing campaigns? SEMPO research shows that only 43 percent of advertisers created new budgets for organic SEO, and these were mostly large companies. As B2B marketers, dedicated budget for organic SEO is a must. Sure sponsored results can get you immediate results, but the return on long lasting organic results is unmatched.
posted by Jody @ 7:45 PM   0 comments
The Golden Triangle in Yahoo and MSN - New Eye Tracking Study from Enquiro
Thursday, November 09, 2006
A while back at Enquiro, we conducted a study that used eye tracking technology to quantify what user interactions with the Google search results page looked like. What we found was the "Golden Triangle", an area of the Google SERP which has since been discussed extensively. The scope of the original study was specific to Google, but now months later we have completed an additional study on the other engines (specifically Yahoo and MSN). This new study from Enquiro attempts to explain some of the differences in search behaviors noticed on Yahoo! and MSN search results pages.

Included in this report is:

- How Users Scan a Listing
- Interactions with Top Sponsored
- Interactions with Side Sponsored
- Interactions with Top Organic
- Interactions with Bottom Organic
- Interactions with Vertical Results
- Banner Blindness
- Growth of Navigational Search
- Impact of Bolded Search Queries
- Perceived Relevancy

Click Here to read a sample of this new whitepaper!

For more on Enquiro Eye Tracking Reports please see:
http://www.enquiro.com/eyetrackingreport.asp
posted by Jody @ 8:40 AM   0 comments
Pubcon in Las Vegas - SEO & SEM for Webmasters
Wednesday, November 08, 2006
Next week in the fabulous city of Las Vegas webmasters and marketers will attend Pubcon. Pubcon is a Publisher and Search & Internet Marketing Conference presented by WebmasterWorld. It will be held November 14th - 17th at the Las Vegas Convention Center in Las Vegas, Nevada.

This year's conference features a number of the biggest names in the search industry including Guy Kawasaki, John Battelle and even Danny Sullivan. The conference is sponsored by Google, Yahoo and ASK (just to name a few). Topics at the conference range from search, internet marketing, SEO/SEM, and other webmaster related topics. I unfortunately will not be attending this conference but look to attend in future years as this is quickly becoming one of the better shows to attend.

As mentioned this show features some tremendous speakers. Speakers this year include Enquiro's own Gord Hotchkiss and others such as:

Paul Apodaca
Director, Program Management, Yahoo! Search Marketing
Jake Baillie
President, TrueLocal.com
John Battelle
Chairman, Federated Media Publishing
Andy Beal
Internet Marketing Consultant, Marketing Pilgrim LLC
Daniel Boberg
Senior Director of Strategic Alliances, Yahoo! Search
Greg Boser
President, WebGuerrilla LLC
Brett Crosby
Senior Manager Google Analytics, Google
Matt Cutts
Software Engineer, Google Inc.
Jimmy Duvall
Director, E-Commerce Products for Yahoo! Small Business, Yahoo!
Rand Fishkin
CEO, SEOMoz
Vanessa Fox
Editor - Google Webmaster Central, Google
Todd Friesen
Director of Search Engine Optimization, Range Online
Gordon Hotchkiss
President, Enquiro Search Solutions
Greg Jarboe
President and co-founder, SEO-PR, seo-pr.com
Guy Kawasaki
Managing Director, Garage Technology Ventures
Todd Malicoat
Independent Marketing Consultant, Meta4creations, LLC
Tim Mayer
Director of Product Management, Yahoo! Search
Larry Mersman
Vice President, Trellian
Lee Odden
President, TopRank Online Marketing
Dave Roth
Director of Search Engine Marketing, Yahoo! Inc
Jon S. von Tetzchner
Chief Executive Officer, Opera Software
Barry Schwartz
President, RustyBrick, Inc.
Danny Sullivan
Editor-In-Chief, SearchEngineWatch.com
Brett Tabke
CEO, WebmasterWorld.com
Dana Todd
Founding Partner, SiteLab International, Inc.
Aaron Wall
Author, SEO Book
Eric Ward
CEO, Eric Ward

This really is a "Who's who" in the world of search. On Thursday, Novemeber 16th the keynote speaker is Danny Sullivan. This is huge as a few weeks back Mr. Sullivan shocked the search industry when he said that he was leaving Search Engine Watch. Mr. Sullivan is a well respected leader in the industry. You will NOT want to miss his keynote if you are attending the show.

For those of you attending I'd like to hear your thoughts on the show. I will be following the Pubcon blog closely. Enjoy the conference!
posted by Jody @ 8:37 AM   0 comments
Advertising Age Releases Search Marketing Fact Pack - Enquiro at #19 in list of Top Search Marketing Agencies
Monday, November 06, 2006
Advertising Age released a very cool Search Marketing Fact Pack for 2006. The 52 page guide is a must read for anyone interested in search engine marketing. There is information on the Search Engines, keywords, sites and related studies. You can access the Fact Pack by clicking here. The URL for the pdf is: http://adage.com/images/random/searchfactpack2006.pdf.

The document communicates some excellent points that those of us in the industry have been aware of, but those who are new to the SEM world may not have been. For example, according to Harris Interactive, 80% of internet traffic begins at a search engine and that search marketing is a 7 billion dollaer industry in 2006. Other key points from the guide:
  • Discussed are the top search engine optimization strategies for 2007
  • Rankings of the top Search Engine Marketing agencies in North America
  • Cool eye tracking information and research on the Golden Triangle provided by none other than Enquiro (the firm that employs me)
  • Hitwise and Nielsen's competitive intelligence data on the top search terms
  • Information on Click Fraud

One of the cool features of the guide is the ranking of the Top Search Marketing Firms in North America. I like to be aware of what our competition is doing. So the top Search marketing Firms in North America listing gave me an insight into how some of our competition is doing. I was pleased to see that our company Enquiro was featured at the number 19 position and listed as the top search marketing firm in Canada.

The 2006 Fact Pack is a must read. If you get a moment be sure to check it out.

posted by Jody @ 10:35 AM   0 comments
High Tech Companies in the Silicon Valley
Sunday, November 05, 2006

Last year I made my first trip to the Silicon Valley as I attended SES in San Jose. One of the things that amazed me was the number of high tech firms in the area. Being from Canada, I knew that San Jose was in the heart of the Silicon Valley, but I didn't know just how many high tech firms were actually located in the Silicon Valley. I was aware that the area was a hub for high tech businesses but I was amazed at the number of high tech firms in this small geographical area.

Of course everyone is aware that the following firms are located in the Silicon Valley:

Yahoo! Inc. YHOO
701 First Avenue Sunnyvale, CA 94089

Adobe Systems Incorporated ADBE
345 Park Avenue San Jose, CA 95110

Cisco Systems Inc. CSCO
170 West Tasman Drive San Jose, CA 95134

Google Inc. GOOG
1600 Amphitheatre Parkway Mountain View, CA 94043

There are also companies such as:

Net Manage Inc. NETM
20883 Stevens Creek Blvd. Cupertino, CA 95014

eBay Inc EBAY
2145 Hamilton Avenue San Jose, CA 95125

According to Rich's Guides, there are 8,000 plus high tech companies in Northern California and 8,000 plus high tech companies in Southern California. This got me thinking about how many high tech jobs that there are in the area and how competitive it must be for the companies to acquire staff. The San Jose Mercury News discussed how companies such as Yahoo continue to hire numerous especially in areas such as algorithmic search. With the high number of high tech firms in the area, you would think that finding a job in the area would be easy. In fact this is not always the case as competition for these positions is strong and the cost of living is high. The Silicon Valley is a nice place to visit, but I'm not sure if I could live there.... although it would be fun for a while don't you think?
posted by Jody @ 11:41 AM   0 comments
Using SEM to Intercept Your Target Market
Saturday, November 04, 2006
Search engine marketing presents a great opportunity for intercepting your target market. I recently wrote an article on how important SEM can be when you are trying to promote your company as a preferred vendor and how B2B companies can use SEM to intercept their target market. In the article I stated:

As B2B marketers, in order to intercept your target market you need to establish top of mind awareness. This can be accomplished with a well optimized website that has proper keyword density for the phrases that speak the language of your target market. Further, the messaging on your site needs to speak to your target market and to ensure that your site is treated as an authority by the search engines. If your site can satisfy these conditions then you should receive favorable rankings in the engines where you will intercept your target client that culminates in the forming of a successful relationship and ultimately a conversion for your site.

Increasing amounts of competition means that intercepting your target market and potential customer before your competition does is more important than ever. As a result having a strong SEM campaign with a strong organic component can help establish a strong online presence and create top of mind awareness to help ensure that your company will be considered in selection as a vendor.
posted by Jody @ 11:30 PM   0 comments
Link Baiting Featured in Top Link Building Articles of the Past Week
Thursday, November 02, 2006
Link baiting continues to be a hot topic in the search marketing world. Everyone is talking about it. So much so that link building guru, Rob Sullivan has mentioned link baiting in his Top 5 Link Building Articles of the week. Rob points out some pretty good reads amongst his list of top link buiding articles from the past couple of weeks. It appears that link bating will continue to be the flavor of the week for a while.
posted by Jody @ 11:58 AM   0 comments
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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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