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Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Search Engine Market Share Over the Past Three Years
Tuesday, October 31, 2006
I recently came across some interesting information on search engine market share for the past three years. While this is not the same market share information that we are accustomed to seeing from Nielsen/NetRatings (which is based strictly on US searches), it still represents similar trends for the major engines including the strong upward trend that Google is experiencing. According to Netapplications.com, Google has gone from a 43.05% market share in 2004 to 49.57% market share as of October 2006.

Search Engine Market Share 2004

Search Engine Market Share 2005

Search Engine Market Share 2006

Source: Market Share by www.netapplications.com

Recent reports suggest that Google has over 50% of the search engine market share based on US searches. Some reports suggest that this might even be as high as 60%. What this means for B2B online marketing is that a continued focus on Google is a must. Organic efforts should be focused towards improving your presence in Google.
posted by Jody @ Tuesday, October 31, 2006   1 comments
SEO-Space: About Us
SEO-Space was the brainchild of Jody Nimetz and was started with the thought of providing a resource that deals with organic search engine marketing strategies and news but with a Business to Business (B2B) twist.

SEO-Space will look at the latest search engine news from trends, acquistions, alogorithm updates to financials and new product releases. We will work to provide interesting serch engine industry news and top search engine happenings each month. The goal is to provide some useful information to you the user. Welcome to SEO-Space, the home of organic search engine marketing thoughts and insights with a B2B twist.

Jody Nimetz is a senior organic search marketing strategist at Enquiro Search Solutions Inc. He has been involved in search engine marketing since 2003. He is a published author having contributed articles to Search Engine Guide, WebPro News, WebPro News Canada, Search Engine Position and Enquiro's very own ASK Enquiro.

Jody is originally from Grande Cache, Alberta, Canada and now makes his home in beautiful Kelowna, British Columbia, Canada. Jody lists Search Engine Strategies - San Jose as his favorite search engine conference to attend. We hope that you enjoy your stay on SEO-Space.

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posted by Jody @ Tuesday, October 31, 2006   2 comments
Monday, October 30, 2006

I recently wrote an article on B2B Marketing in 2006. In the column I mentioned that B2B online marketing in 2006 means:

  • Dealing with an increasing amount of competition
  • Establishing proper metrics to track
  • Studying analytics as part of the lead generation process
  • Paradigm shifts in the planning of marketing strategies and budgets (search engine marketing anyone?)
  • Leveraging technology to streamline and improve marketing effectiveness and efficiencies
  • Re-shaping traditional business processes
  • Establishing an effective online presence
  • Understanding your target market now more than ever

The fourth point brings up an interesting point about search engine marketing and how B2B marketers in 2006 need to take advantage of search engine marketing campaigns. Before they can do this they have to allocate a portion of their marketing budget to search. This means deciding on how much of the budget to put towards a sponsored campaign as well as funding an organic campaign. The hitch here is that many companies still do not set aside a portion of their marketing budgets. Why is that? It continues to be proven that returns on search engine marketing are better than traditional more expensive mediums. Think about this, the amount some companies spend on a 30 second spot during the Superbowl could actually translate into a pretty decent search engine marketing campaign for the entire year. While this may be more of an example for the B2C market, some B2B companies have also been slow to adopt SEO as part of their marketing efforts.

Given the fact that search is still new and many companies have been hesitant to jump on the bandwagon. SEO is something that all B2B organizations need to look at very seriously. Search is not going away, it's just starting to become mainstream. It's going to be around for a while. For all of those B2B companies out there that have not taken the time to undertake a search engine marketing campaign what are you waiting for? I can guarantee you that some of your competitors have welcomed SEO and may be winning the war online. Check some of your rankings for some of your key phrases are you apperaing near the top or is your competition?

posted by Jody @ Monday, October 30, 2006   0 comments
SEO Terms W-Z


A type of search where the query of a domain name shows details of the domain, like when it was registered, by whom, and when it expires.


A program used for link checking.


Extensible Markup Language. A web programming language that allows web authors to define their own, custom tags. Especially useful in the creation of web-based applications


One of the first and popular web directories, Yahoo continues to be one of the most visited sites on the Internet. Yahoo is a distant second in search engine market share behind Google.

posted by Jody @ Monday, October 30, 2006   0 comments
SEO Terms T-V


Acronym for Top Level Domain

Unique Visitor

When looking at your web analytics, the number of different people that visit your site in a given period represent unique visitors.


Unique Online Competitive Advantage. The online component that makes you stand out over your online competition.


Acronym for Uniform Resource Locator. A unique Internet address (for example http://www.pandecta.com) that every Internet resource must have in order to be found. Example: http://www.yoursite.com.

URL Re-Writer

A piece of software that changes the apperance of a URL so that it is more search engine and user friendly. Usually used to improve long dynmaically generated URLs.


The number of times people or search engine spiders visit a site - not just the actual number of people visiting a site.

posted by Jody @ Monday, October 30, 2006   0 comments
SEO Terms P-S
Page Rank

Google's measure of the link popularity of a page on a scale of 1-10 with 10 being the highest possibly rank a page can receive.

Paid Inclusion

Advertising model where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given.

PPC (pay-per-click)

Also known as cost-per-click. See CPC.

Paid Listings

Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. The opposite of organic listings, which are not sold.


Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they don't generate a click.


The act of optimizing a web page to rank better in the Search Engine Results Pages.


Publisher's conference and Webmaster discussion on numerous topics including Website design, programming, scripting, hosting, server administration, search engines and the like.


The act of performing a search in a search engine.


How well a particular web page or web site is listed in a search engine results. Rank indicates where exactly it was listed. Also known as position.

Reciprocal Link

A link exchange between two sites.


The process of having users going from one page to another either asking them to click on a link or by means of automatic redirection. Examples of redirects include meta refresh (not recommended) or 301 redirects (recommended method).


The measure of the accuracy of the search results based on a given query. Relevancy is a measure of how close the web pages listed in the search results are to what the user was looking for.

Results Page

The page that is displayed after a user enters a search query. Also known as SERP, for "search engine results page."


A file used to keep web pages from being indexed by search engines.


Stands for "Return On Investment" and refers to the percentage of profit or revenue generated from a specific activity.

RSS Feeds

Really Simple Syndication – a method that allows users to subscribe to their favorite websites through a simple XML-based system. Webmasters use RSS to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website.


The process of locating information - on the Internet typically done by searching through documents in search engine and directories.

Search Engine

A tool that consists of a database of websites that help users find web pages on a given subject based on a query for a specific key phrase. Web search engines such as Google consist of organic (free) and paid listings. In terms of market share in 2006, Google is the leader at around 44% followed by Yahoo and Microsoft Live Search.

Search Engine Marketing

The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. A successful search engine marketing program will usually contain elements of both.


Acroymn for search engine marketing and may also be used to refer to a person or company that does search engine marketing.

Search Engine Marketing
Search Engine Marketer

Search Engine Optimization

The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. Also called SEO. Search Engine Optimization is also referred to by some as Search Engine Marketing (although search engine marketing is more than just organic positioning).

Search Engine Spider

Such as Googlebot or Yahoo Slurp. See “Crawler”.

Search Terms

Also known as keywords, query terms or query. The phrase (or word) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for.


Acronym for search engine optimization and often also used to refer to a person or company that does search engine optimization. See “Search Engine Optimization”


Search Engine Placement, Search Engine Positioning, or Search Engine Promotion


Search Engine Results Page. See “Results Page”

SES (Search Engine Strategies)

The premiere conference for the search engine marketing industry. Key show include SES New York (April), SES London (June), SES San Jose (August) and SES Chicago (December). Search Engine Strategies feature the top experts in the field including Danny Sullivan, members of Google such as Matt Cutts, Yahoo and Microsoft.

SEU - Search Engine Usability

The act of determining and examining how users interact with search engines.


A map of your site pages. A sitemap can contain links to every page of your site. The important benefit of having a sitemap (apart from helping your visitors find what they are looking for) is that spiders can find all pages on a site quickly and with fewer hops. For maximum benefit, insert a prominent link to your sitemap on every page of your site especially the home page.


The act to submitting a URL for inclusion into a search engine's index. Unless done through paid inclusion, submission generally does not guarantee listing.Submission can be done manually through an online form or automated, where a software program or online service may process the forms behind the scenes.
posted by Jody @ Monday, October 30, 2006   1 comments
SEO Terms M-O
Meta Data

Information found in the head tags of a web page. Can include the Meta title, meta description and meta keywords tag.

Meta Tags

Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and other applications.

Meta Description Tag

Permits page creators to say how they would like their pages described when listed by search engines. Not all search engines use the tag.

Meta Keywords Tag

Permits page creators to add text to a page to help with the search engine ranking process. Not all search engines use the tag.

Meta Refresh

An HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection.

Meta Robots Tag

Permits page creators to keep their web pages from being indexed by search engines.

Mirror Sites

Sites that attempt to deceive search engines into indexing more than one instance of a site by duplicating it on another server and domain. This is not a preferred practice as search engines have filters in place to detect mirror sites and if found will penalize mirror sites by de-listing both the original site and the mirrored site.



MSN (Microsoft Network)

Search engine created by Microsoft. Was re-launched in 2006 as “Live Search” http://www.live.com

ODP (Open Directory Project)

See “DMOZ”. One of the oldest and most comprehensive human-reviewed directories on the web.


The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines.

Organic Listings

Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Also known as Algorithmic Results.

Organic Search

Process by which web users find web sites by a keyword query and click on an unpaid search engine listing.

Organic Search Results

Search results through unpaid search engine listings, rather than through paid ads.

Organic SEM (Organic Search Marketing)

See “Organic SEO”

Organic SEO (Organic Search Engine Optimization)
Maximizing the visibility of a web site by making its listings appear more frequently and more prominently in algorithmic search results without paying for listings.

Outbound Links

Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites.
posted by Jody @ Monday, October 30, 2006   0 comments
SEO Terms J-L
Javascript (JS .jsp)

A script language (system of programming codes) that was created by Netscape. Javascript can be embedded into the HTML of a web page to add functionality.

Keyword Analysis (KWA)

The process of determining which keywords are best suited for users to find your site. There are various tools that can be used as part of a keyword analysis.

Keyword Density

The number of times a keyword appears in a given area. For example keyword density of a web page is an indicator of how many times a keyword appears on that page.

Keyword Stuffing

Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. The practice of keyword stuffing is easily detected by search engines. Pages that use this technique are often penalized by the engines.

K.I.S.S. Theory

Keep It Simple, Stupid. Generally considered one of the golden rules of web design, SEO and online business.

KPI (Key Performance Indicator)

Metrics used to monitor progress towards a goal. Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. An example of a website KPI could be something as simple as the number of page views a specific page receives.

Landing Page

The specific destination web page that a visitor ultimately reaches after clicking a search engine listing.


The process of navigating from a section of page content to another section of page content or to an entirely separate web page. There are various forms of links such including text based links and image links.

Link Baiting

The process of creating something that naturally attracts backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about it, posting it on sites such as del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites.

Link Popularity

A raw count of how "popular" a page is based on the number of backlinks it has.

Link Text

See “Anchor Text”
posted by Jody @ Monday, October 30, 2006   4 comments
SEO Terms G-I


Leading search engine (in terms of market share) used for finding resources on the web based on keyword queries. Founded in September, 1998 by Larry Page & Sergey Brin. Headquartered at the "Googleplex" in Mountain View, California. Google's model is "Don't Be Evil" in hopes of "organizing the world's information and make it universally accessible and useful."


10 to the 100th power (which is 1 followed by 100 zeros). A googolplex is 10 to the power of googol which is, 1 followed by 10 to the power of 100 zeros. The search engine Google was named after this term.


Hypertext Markup Language (.htm)


Hypertext Markup Language (.html)


Hypertext Transfer Protocol


Secure web page Hypertext Transfer Protocol


Internet Information Services - powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure.

Image Link

A link from an image or picture.


The collection of information and web pages obtained by a search engine by crawling the web. When a user conducts a search query in a search engine, the results presented are from the Search Engine’s index of web pages.


Internet Protocol - is the method by which data is sent from one computer to another on the Internet.

IP Address

The Internet address for your computer. An IP address is normally shown in groups separated by periods. Example: is Google's IP address. On many networks, the IP address of a computer is always the same


Internet Server Application Program Interface - is a set of Microsoft Windows program calls that let you write a Web server application that will run faster than a common gateway interface (CGI) application

Internet Service Provider

A company that provides an Internet connection

posted by Jody @ Monday, October 30, 2006   0 comments
SEO Terms D-F


Distributor to Distributor


Dynamic Hypertext Markup LanguageDirectoryA website that lists other websites based on category. A type of search engine where listings are gathered through human efforts or editors.


Also known as ODP or Open Directory Project - one of the oldest and most comprehensive human-reviewed directories on the web.

Doorway Page

A web page created strictly in hope of ranking well for a term in a search engine's non-paid listings and which itself does not deliver much information to those viewing it. Visitors will often only see some action request on the doorway page leading them to other pages (i.e. "Click Here To Enter). Many search engines have guidelines against employing the use of doorway pages. Also referred to as bridge pages or gateway pages.


Directory Results Page

Duplicate Content

The act of having content that is the same on two different pages. Search engines may penalize a site for having too much duplicate content. Duplicate content is considered spamming by Search Engines and therefore should be avoided.

Dynamic Content

Web site content generated automatically, usually from a database and based on user actions / selections. Dynamic content typically changes at regular intervals.

Dynamic IP Address

A random IP address that is assigned each time a computer connects to the network.

Earnings Per Click (EPC)

External Link

A link that points back to your site that is from another web site other than your own.

External Link Inventory

The number of links that point to your website from other sites.


Frequently Asked Questions - page(s) on a website that answer repeated questions that have been asked by site visitors or consumers.


A popular free, cross-platform, graphical web browser developed by the Mozilla Foundation and volunteers. As of September 2006, estimates suggest that Firefox's usage share is around 12% of overall browser usage.


File Transfer Protocol - a method for uploading or downloading files; file transfer from computer to computer across the World Wide Web.

posted by Jody @ Monday, October 30, 2006   1 comments
SEO Terms A-C
301 Redirect

Permanent Redirect. Moved Permanently - The requested resource has been assigned a new permanent destination URL. The 301 redirect is preferred by the search engines.

302 Redirect

Temporary Redirect where the requested resource (URL) resides temporarily under a different URL.

404 Error

Not Found - the server cannot find the destination URL that was requested.

500 Error

Internal Server Error where the server encountered an unexpected condition, which prevented the request from being completed

Above the Fold

Refers to the area of a web page that you can see without having to scroll down.

Absolute Link

A link that contains the full URL path in the source code. Example: http://www.yoursite.com. Search engines have an easier time following Absolute Links over Relative Links.


A set of protocols or rules that search engines use to rank the listings contained within their index, in response to a particular search query.

Algorithmic Results

Listings that are found on Search Engine Results Pages that search engines do not sell (ie. listings that are not the sponsored listings). Also known as organic listings.

Alt Tag

The text that appears when a mouse hovers over an image.

Anchor Text

The text that is contained within a link. Also known as “link text”.


The search engine formerly known as Ask Jeeves. Offers search for web sites, news, weather reports, pictures, stocks, maps and directions, people or products. Also has a dictionary search.


1. Microsoft Active Server Pages (.asp)
2. Application Service Provider


Microsoft Active Server Page Framework


Links that point to a particular web page. They can be internal links (links from your own site) or external links (links from sites other than your own).


Business to Business


Business to Business Search Engine Marketing


Business to Consumer


Business to EmployeeBMP

Bitmap (.bmp)

a type of image file

Below the Fold

BTF - The portion of a web page that you have to scroll down to see.BetaA testing stage / testing version of a product.


A web log that can act as a website. Blogs are often populated with the site owner's personal favorites and his/her comments. Example: http://seo-organicsphere.blogspot.com/.

Broken Link

A link that does not work as the destination URL cannot be located (hence the term broken)


Cold Fusion Markup (.cfm) scripting language for web designers that want to use advanced development and/or database interfacing such as rich-forms generation, printable document generation, full-text search, and graphing and charting


Common Gateway Interface (.cgi) - agreement between HTTP server implementers about how to integrate gateway scripts and programs


Common Gateway Interface - Binary (/cgi-bin) - a folder where common gateway interface (CGI) scripts are stored


The act of disguising web pages so that search engine spiders see that is different than what the user sees. Search engines do not look favorably on this practice and may penalize or ban a site for participating in cloaking practices.


Content Management System - Includes solutions/tools for publishing, format management, revision control, indexing, search and retrieval.


Cost Per Acquisition or Cost Per Action - pay for performance model where advertisers can select how they want to pay for their advertising -- by click, impression, sale, or other variable


Cost Per Click - online advertising model where advertisers pay for their advertising each time a user clicks on their online ad


Cost Per Lead - the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified)


Cost Per Thousand


The act of a user following through with an action on your website. Such as filling out a request form for more information or submitting their name and email address.


A piece of software used by search engines to gather listings by automatically "crawling" the web. Also known as a search engine spider or search engine bot.


Customer Relationship Management - methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.


Cascading Stylesheets - Language used to describe how HTML documents should be formatted


Comma Separated Values - data format that has fields separated by the comma character and quoted by the double quote character.


Click Through Rate - ratio of the number of times and ad is clicked divided by the number of times an ad is viewed.
posted by Jody @ Monday, October 30, 2006   0 comments
Organic SEO
The importance of an organic search engine marketing campaign is near and dear to my heart, after all, helping my clients succeed in search is what I do. Something that is often overlooked as companies delve into their online advertising startegies is the importance of organic search. I am on a never-ending quest to prove and communicate the value of SEM and organic SEO.

Those of you in the industry understand organic SEO, but what about the newbies to the online world? Or what about the sixty year old CEO who knows knows nothing about search engine marketing? (After all search is still a fairly new medium.) The questions about organic SEO are endless... Is organic SEO different for B2C and B2B? Why are there black hat SEO techniques vs. white hat SEO techniques? Why do search engines favor one site over another? Why is an organic campaign better than a sponsored one? Is it better? In order to begin answering these questions I wanted to re-visit a series of articles on organic search that I have contributed recently. The series was entitled "Organic Search: What's In it For You?"

Welcome to SEO-space... hold on because it's going to be one wild ride.
posted by Jody @ Monday, October 30, 2006   0 comments
Welcome to SEO Space
Welcome to SEO Space formerlly known as the OrganicSphere. The purpose of the SEO Space is to provide insight into the Organic world of search engine marketing. I will be providing insights and my take on organic issues as they affect those who use search. (Isn't that all of us?) I look forward to having guest bloggers and to be able to provide you with seo information that makes you go "hmmm...."

More posts coming soon!
posted by Jody @ Monday, October 30, 2006   0 comments
Welcome to SEO-Space: Your home of Organic Search News
Welcome to SEO-Space. Your home of Organic search marketing information. Stay tuned for more posts. SEO-Space welcomes you. Enjoy your stay in the organicsphere.
posted by Jody @ Monday, October 30, 2006   0 comments
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About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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