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SEOmoz Linkbait or Sales Pitch?
Saturday, December 30, 2006
Link Bait or Sales Pitch? Over at SEOmoz, Rand has posted "SEOmoz's 2006 Financial Statements". As I started reading the post, I wasn't sure what the purpose was in listing this data. Rand says that it complies with their belief "to be as open as possible" about everything they do. So while he labels these numbers as being estimates, what is the purpose of listing this financial data?
Rand is great at making successful use of link bait. He is well respected in the industry and really knows what he is talking about. He has quickly made a name for himself and for SEOmoz. So this leads me to ask why post something like this? Is it to drive traffic to the site/blog? Unlikely as I would imagine that they already get a respectable amount of traffic to the site. Is it to "plead" for additional business? Hmm an indirect sales pitch perhaps? Rand does state:
"We've got a fairly solid reputation, a big industry presence and a good deal of branding, but this has yet to be translated into solid earnings."
So as you go on reading the blog post, you come across the official announcement that SEOmoz "will be offering paid content and paid membership to their site in the next 30-40 days. With an intent is to make the SEOmoz website, which, to date hasn't produced any (direct) income (apart from ~$2,000 in ad revenue from when we used to run paid ads), into a revenue source for the company."
So was this post link bait or a sales pitch? Well obviously it is both. I'll do my part and provide a link to the post.
posted by Jody @ 9:26 AM  
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