I recently wrote a piece about a webinar that I attended entitled "B2B Marketing Roundtable: Hot Trends for 2007". While the webinar was not the greatest in illustrating the "Hot Trends for B2B 2007", there were some interesting points raised.
Here's an excerpt:
The focus of the webinar was on five “trends” that are currently taking place with B2B marketers and their sales teams. B2B marketers face unique challenges but also deal with the same challenges any marketer may face including improving the efficiency of sales teams and converting leads to sales. The so called trends discussed in the webinar are really ways for improving the manner in which a B2B salesperson acquires and handles leads.
- Evaluate Your Customer Buying Cycle
- Field Marketing Balance
- Commit to Pipeline Contribution
- Focus on Demand Creation Tools
- Focus on Sales Productivity
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