HOME ORGANIC SEARCH SEO TIPS MOBILE SEO TIPS SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
ASK Testing New Interface - Search with ASK X
Tuesday, December 19, 2006
ASK.com is testing a new look dubbed ASK X, which I might add looks pretty cool. I love the reflection of the ASK logo. ASK has always been a personal favorite of mine. Prior to being ASK.com, I liked Ask Jeeves as I found that they had the most relevant results when I would perform a search query.


I attended SES San Jose in 2005 and one of the items that kept coming up from ASK's people was talk of revolutionalizing the Search Engine Results Page. Wow, could you imagine an entirely new look for a SERP? What would that mean for advertisers? Less sponsored ads? More sponsored ads? More video clips? Well for now the new ASK X SERP gives you three panes:

1. Search Interface - where you can narrow or expand your search
2. Search Results - as you would see in a normal search engine
3. ASK Vertical Results - database results from ASK such as images, dictionary, business listings and news.

I really like the new interface. It's sleek and most importantly relevant and useful. I performed a query for "lawyers" and was presented with an option to expand or narrow my search, actual search results for "lawyers", and related images, a definition of lawyers as well as current news.

I think that ASK is on the right track in terms of helping search users find what they are looking for. I often question how long it will be until the SERPs are presented in an entirely different manner. Google's simplistic SERP display is effective yet boring. ASK is taking the SERP to an entirely different level by offering more options to help define one's search. Could they be using semantic mapping to present an idea of what users may be searching for? Well maybe not, but it is definitely a positive step in providing users with the results that they are looking for. Kudos to the ASK team for this.

For a more detailed review of ASK X check out this post on Resource Shelf.

posted by Jody @ Tuesday, December 19, 2006  
0 Comments:
    Post a Comment
    << Home
     
    Top B2B Blogs   
    Invesp landing page optimization
    About Me
    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    Hockey Fanatic
    30-Five: Parenting Tips
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    TechCrunch
    Techdirt
    VentureBeat
    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home

    |

    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live