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A while back at Enquiro, we conducted a study that used eye tracking technology to quantify what user interactions with the Google search results page looked like. What we found was the "Golden Triangle", an area of the Google SERP which has since been discussed extensively. The scope of the original study was specific to Google, but now months later we have completed an additional study on the other engines (specifically Yahoo and MSN). This new study from Enquiro attempts to explain some of the differences in search behaviors noticed on Yahoo! and MSN search results pages.
Included in this report is:
- How Users Scan a Listing
- Interactions with Top Sponsored
- Interactions with Side Sponsored
- Interactions with Top Organic
- Interactions with Bottom Organic
- Interactions with Vertical Results
- Banner Blindness
- Growth of Navigational Search
- Impact of Bolded Search Queries
- Perceived Relevancy
Click Here to read a sample of this new whitepaper!
For more on Enquiro Eye Tracking Reports please see:
http://www.enquiro.com/eyetrackingreport.asp
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