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Behavioural Targeting in Search Results?
Wednesday, November 22, 2006

I've noticed some interesting results when checking keyword rankings for clients as of late. Sometimes I find their sites ranking in a set position, yet my client often sees the same phrase ranking in a different position. This appears to be happening on more and more of a regular basis. I understand the possibility of hitting different data centers, but there is something more going on here.

Sometimes when I search I may be logged in with a gmail or yahoo account. At times this has resulted in different rankings being displayed. I check rankings for various keywords for my clients on a fairly regular basis. Does this mean that the results returned to me are personalized (as I am frequently using the same query)?

I would like to pose a few questions to all SEO's out there:

  • Has behavioural targeting begun?
  • To take it one step further, what is the effect of hosting a domain in Canada vs. the US for example?
  • How much of an affect is geo/demo/behavioural targeting having on rankings at this point?
  • Does the search history of an individual affect future results?

I've posted a few of these questions at webmaster's world. I'd like to here from everyone on this. Feel free to add comments to this post.

posted by Jody @ 11:31 AM  
  • At 11:54 AM, Anonymous Anonymous said…

    It will be interesting to see if the geographic location of a hosting server affects the rankings of sites hosted on it.

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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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