TLD
Acronym for Top Level Domain
Unique Visitor
When looking at your web analytics, the number of different people that visit your site in a given period represent unique visitors.
UOCA
Unique Online Competitive Advantage. The online component that makes you stand out over your online competition.
URL
Acronym for Uniform Resource Locator. A unique Internet address (for example http://www.pandecta.com) that every Internet resource must have in order to be found. Example: http://www.yoursite.com.
URL Re-Writer
A piece of software that changes the apperance of a URL so that it is more search engine and user friendly. Usually used to improve long dynmaically generated URLs.
Visitor
The number of times people or search engine spiders visit a site - not just the actual number of people visiting a site.
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