TLD

Acronym for Top Level Domain

Unique Visitor

When looking at your web analytics, the number of different people that visit your site in a given period represent unique visitors.

UOCA

Unique Online Competitive Advantage. The online component that makes you stand out over your online competition.

URL

Acronym for Uniform Resource Locator. A unique Internet address (for example http://www.pandecta.com) that every Internet resource must have in order to be found. Example: http://www.yoursite.com.

URL Re-Writer

A piece of software that changes the apperance of a URL so that it is more search engine and user friendly. Usually used to improve long dynmaically generated URLs.

Visitor

The number of times people or search engine spiders visit a site - not just the actual number of people visiting a site.