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I recently came across some interesting information on search engine market share for the past three years. While this is not the same market share information that we are accustomed to seeing from Nielsen/NetRatings (which is based strictly on US searches), it still represents similar trends for the major engines including the strong upward trend that Google is experiencing. According to Netapplications.com, Google has gone from a 43.05% market share in 2004 to 49.57% market share as of October 2006.
Search Engine Market Share 2004
Search Engine Market Share 2005
Search Engine Market Share 2006
Source: Market Share by www.netapplications.com
Recent reports suggest that Google has over 50% of the search engine market share based on US searches. Some reports suggest that this might even be as high as 60%. What this means for B2B online marketing is that a continued focus on Google is a must. Organic efforts should be focused towards improving your presence in Google.
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