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The importance of an organic search engine marketing campaign is near and dear to my heart, after all, helping my clients succeed in search is what I do. Something that is often overlooked as companies delve into their online advertising startegies is the importance of organic search. I am on a never-ending quest to prove and communicate the value of SEM and organic SEO.
Those of you in the industry understand organic SEO, but what about the newbies to the online world? Or what about the sixty year old CEO who knows knows nothing about search engine marketing? (After all search is still a fairly new medium.) The questions about organic SEO are endless... Is organic SEO different for B2C and B2B? Why are there black hat SEO techniques vs. white hat SEO techniques? Why do search engines favor one site over another? Why is an organic campaign better than a sponsored one? Is it better? In order to begin answering these questions I wanted to re-visit a series of articles on organic search that I have contributed recently. The series was entitled "Organic Search: What's In it For You?"
Welcome to SEO-space... hold on because it's going to be one wild ride.
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