Comments on Marketing Jive - Discussions About Online Marketing & Organic Search: Single Word Keyword Searches Up? Long-Tail Dead? ...

I think people are become more and more specific w...

2010-06-16T12:19:30.535-07:00

I think people are become more and more specific with their searches. Single and double worded keywords are a bit generic in nature. The more specif you want to be with your search result, the more keywords you end up using.

This is a fantastic opportunity for online business start-ups as they can compete more effectively while not spending a lot on marketing.

I have posted an article on my blog regarding this topic. Do drop in and share your thoughts on it.
ClinicsOfWorld.blogspot.com

We're talking about two different things, though. ...

2010-02-17T17:08:45.609-08:00

We're talking about two different things, though.

You're comparing searches from one MONTH to the next. I saw that same chart from Hitwise (even wrote about it on Search Engine Land) and asked them to share a comparison from one YEAR to the next, which is what my post is about. For the entire 2009 year, one word searches were up 17% according to their numbers.

I'd also add this: It's tough to compare any search-related stat from December to January of any year, because search activity is so different before the holidays than after.

Long tail keywords can definitely rank better than...

2010-02-17T11:14:56.823-08:00

Long tail keywords can definitely rank better than single word keywords, and they have lower competition. Using the right long tail keywords can boost up your business rapidly. Having a good keyword tool by your side can decide between ranking high in search engines or going down to broke.
I use iSpionage keyword tool for finding the proper keywords for my business, long tail too. It is very easy to use and amazingly effective.