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Google Still the Leader in Search Market Share - Spring 2016
Tuesday, April 19, 2016
As we enter the Spring of 2016, comScore has released their most recent report on the Search Engine market for the US. Data from March illustrates that Google is still the dominate player in Search with a 67.5% market share in the US market. To put this into perspective, there were 19.4 billion core searches done in March 2016 (up from 17 billion in February), Google was responsible for nearly 12 billion of those. I'm often asked why the focus on Google and not other search engines such as Bing or Yahoo? While the reason is that in North America Google has been the dominant leader in Search over the past decade.

US Search Market Share - February 2016

Source:  comScore

Google Sites led the U.S. explicit core search market in March with 67.5 percent market share, followed by Microsoft Sites with 18.6 percent (up 0.2 percentage points) and Yahoo Sites with 10.1 percent. Ask Network accounted for 2.5 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.

19.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 13.1 billion (up 9 percent). Microsoft Sites ranked second with 3.6 billion searches (up 10 percent), followed by Yahoo Sites with 2 billion (up 8 percent).

In March, 68.9 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing (up 0.1 percentage points).

Google is still the dominant player when it comes to Search.  However with their announcement in October 2015 that RankBrain is a core piece of their ranking algorithm and with recent search results being poor depending on your query, will Google lose market share?  Unlikely, but as people continue to become search savvy and continue to look for information in a mobile, conversational manner, will Google be able to keep up?







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posted by Jody @ Tuesday, April 19, 2016  
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