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Top 5 Online Marketing Posts of the Week
Thursday, February 17, 2011
This week and from here on, we are changing the format of our weekly top five from being our top five posts to being our overall top five online marketing related posts of the week. Hey we still like lists but we have been coming across so many great articles as of late that we thought that we should share the best of the best.

 
As a result here is our top five online marketing posts of the week for the week ending February 11th, 2011.

#5.  How to Avoid Being Labelled as a Content Farm -  SEOptimise.  Lots of discussions about content farms and Google's recent algorithm updates.  The folks at SEOptimise had a timely post describing content farms which they describe as "a site geared towards search engine users​."  The post lists a couple of examples of sites they view as content farms and why.  The end of the post features some tips for ensuring that your site does not get labelled as a content farm. 

#4.  Internet 2010 in numbers - Pingdom.com.   I love reading posts like this from time to time.  I am a bit of a stats junkie so I like to monitor sttas such as the ones compiled here by Pingdom.  Of course depending on the source, the numbers will vary but at least we can find them in one place.  According to this post, did you know that there were over 88 million .com domain names at the end of 2010?  Seems a little low to me.  As per June 2010, there were 1.97 billion Internet users worldwide representing a 14% increase over the previous year.  Again seemed a little low.  There are 2 billion videos watched per day on YouTube.  That sounds about right, as video is huge.  Check out the full post for more interesting internet stats for 2010.

#3.  Google 2000 vs. Google 2011 - Mattcutts.com - I, like many, think that Matt Cutts is a cool guy.  Very knowledgeable and approachable.  Just an overall nice guy who sometimes takes a lot of the criticism directed towards Google.  This week Matt had a fun little post comparing Google 2000 vs Google 2011.  Matt states "Mostly I wanted to make the point that Google looked much cleaner compared to other search engines in 2000, but spam was absolutely an issue even back then."  Interesting little post.

#2.  How To Improve Organic Search Results With A Simple Site Audit - Search Engine Land.  The first of two post from SE Land.  George Aspland discusses one of my favorite things site audits.  Site audits are a great way to diagnose issues with your site from both a technical and search perspective.  In addition as part of your audit, you can look at your conversion process and look for ways to improve your process as well.  George shares some great tips on how to use tools such as Google Analytics and Google Webmaster Tools to assist in your site audit.  Is there anyone that is not using Google Analytics or GWT tools yet?  Whether you are proceeding with a site redesign or are revamping your online marketing campaign begin with a site audit to identify the top areas that require attention.

#1.  7 Things To Teach Your Children About Conversion - Search Engine Land.  A great article from Brian Massey touching on conversion optimization and learning about how to improve conversion rates.  Some of the tips Brian shared include:
  • A deep and abiding conversion scenario requires two things: a source of quality traffic and an on-page experience that converts clicks to leads and sales. - I couldn't agree more.
  • The most dangerous pages are those that you can’t measure.
  • Your value proposition shouldn’t seek to placate all segments, but to energize the ones that give you the biggest advantage. - agree I agree entirely, you need to know who you are targeting and you need to understand just what it is that they are looking for.
  • Blind copying of competitor websites is probably helping your competitor more than it is helping you.
  • Real marketers “go all the way” and split test their decisions.
  • Personas are a great way to organize what you know about your visitors. They build empathy for the visitor, helping everyone on the team pull in the same direction. This reduces “friction” in the relationship that leads to abandonment. - personas are a very useful tool for any marketer.  Use them and use them wisely.
Great article from Brian which is why it appears at the top of our list as our favorite online marketing post of the week.  See you next week with Marketing Jive's Top 5 Online Marketing Posts of the Week.

 

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posted by Jody @ Thursday, February 17, 2011  
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