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Alright now that the holidays are over we can revert back to some of our regular features here at Marketing Jive. We will begin with our first installment for 2011 of our favorite SEO lists from the past week. In case you missed our previous lists check out our previous top 5 SEO lists.
Top 5 SEO Lists Week of January 3, 2011
#5. 2011: The Year of Social SERPs, Bing Instant & Social Search - Search Engine Watch. Normally we would not include a "predictions post", but we thought this one stated the obvious and included a few predictions that are up for debate. http://searchenginewatch.com/3641708
#4. Google SEO Checklist For 2011 - Search Engine Roundtable - this is a brief but useful post from Barry Schwartz touching on a thread from Webmaster World where folks have put together an SEO checklist for 2011.
#3. 16 Crucial Link Building Tools for Inhouse SEOs - Search Engine Journal. Many of you should be familiar with a number of these link building tools, but if anything else this list serves as a great refresher. Favorites from this list include Yahoo Site Explorter, Google Webmaster Tools, Open Site Explorer and Majestic SEO.
#2. 15 Link Building Predictions & Recommendations For 2011 - Search Engine Land. Debra Mastaler had a great compilation of link building thoughts from industry experts including Julie Joyce, Eric Ward and from Debra Mastaler herself. There are some interesting thoughts here from old school tips (directory submissions) to thta fact that real-time and social linking signals will become even more analyzed and scrutinized in order to help develop link portfolios.
#1. 4 New Years Resolutions For Conversion Optimization In 2011 - Search Engine Land. Sandra Niehaus had a great post consisting of a four step list on converison optimization for 2011. From ensuring that your site pages load quickly to updating your messdaging and setting goals, this list should be a must read for any webmaster looking to improve conversions in 2011. She suggests "learning something new" and offers tips such as:
Update your error messaging to be clearer, nicer, and more visible. Customize the copy for each individual error. (See my previous articles on error optimization – #1 and #2 ).
Make your shipping rates and return policy more visible (assuming they’re reasonable).
Get new, more professional photos of your products.
Replace any cheap stock photos with custom photography or higher-quality stock images.
Create and add a demo video (or two).
Make your page headings, site-wide, larger and more visible.
Add social sharing tools on your product or service detail pages.
Add social sharing tools and cross-promotions on your purchase or lead-gen form Success (or Thank You) pages.