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Pubcon Day Three Session of the Day
Friday, November 12, 2010
Pubcon Day Three Session of the Day was Linkfluence:  Buying Links with Maximum Juice

The session was interesting as all speakers suggested that you do not purchase links, yet the title of the session was on buying links.  The fact is buying links does not serve any long term benefit as the speakers pointed out.  Great session.  Here is is in a nutshell:

Jamie Steven – VP Marketing SEOmozWhy do SEOs buy links?
    • To get KW rich anchor text
    • For rankings
    • To link to a specific page
    • To diversify link inventory
  • Do NOT buy links – while beneficial in the short term, buying links is too risky
  • There are better ways to acquire links (i.e. through business development and partnerships)
  • Buying links does work as Jamie showed with a test conducted by SEOmoz where rankings went from 458 in Google to #30 in eight days.
  • Too risky as reconsideration can take months or years.  Can your site afford it?
  • If competitors are buying links, they are twice as likely to report you if you start buying links.
  • Google is refocusing efforts on Web-spam
  • Ways to obtain legitimate links:
    • Through business development/partnerships
    • Political and nonprofit donations
    • Sponsoring events or tweet-ups
    • Buying existing content from other sites / blogs (note this is grey hat) where you pay these sites to use the cross domain rel=canonical
    • Corporate scholarships – get links in colleges and high school sites. – SEO Tip:  this might be something that we can pursue.
    • Target influencers on Facebook – target employees of a specific company
Jim Boykin - slide deck is available here: http://www.webuildpages.com/pubcon/ UN: pubcon PW: ninja
  • Buying links is  risk/reward thing
  • Use the query link:www.trade-schools.net –www.trade-schools.net
  • Avoid link brokers
  • Do Not buy links
Todd Malicoatno longer recommends buying links anymore
  • avoid link brokers
  • mentioned the Blink test
    • total unique domains linking
    • total unique links
    • total special links (.edu/.gov)
    • placement of links
    • age of the site that is providing the link
  • listed 10 major factors that makes a quality link a quality link
    • the # of unique linking domains that you have pointing to a given page
  • SEO Tip:  study your competitor link profiles.  Use tools such as Open Site Explorer

Calum MacLeod – Link InfluenceDifficult speaker to understand
  • Discussed the need to diversify your link profile
  • Avoid bad neighborhoods on same IP blocks
Overall not bad, sure seen a change in opinikn from some of these speakers from like a year ago or so.

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posted by Jody @ Friday, November 12, 2010  
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Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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