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Off to Pubcon
Monday, November 08, 2010

So I’m just sitting in Vancouver waiting to catch my connecting flight to Las Vegas for Pubcon.  I am really excited about going to Pubcon.  With all of my years attending search conferences, I am almost embarrassed to say that this is my first time attending Pubcon.  Yes I am a Pubcon rookie.  I have been wanting to attend Pubcon for quite some time, but have simply been unable to attend in the past.  From those that I talk to, Pubcon is one of the better search conferences to check out.

What to Expect at Pubcon

So there are a number of things that I expect to learn at Pubcon.  I am going to vary the sessions that I attend to include everything from keyword research and link building to social media, content development and site clinics.  I am looking for advanced information.  I’m not going there to see any SEO rockstars (I’m probably more of an SEO rockstar than a lot of the self-professed SEO veterans are).  Dare I say that I have attended many a conference in the past only to walk away rolling my eyes thinking, I probably should be up there speaking.  I do not consider myself a great public speaker so I prefer to let other people do the talking.  I just expect them to talk about and more importantly communicate things that I (and others in the audience) do not know about.  I expect to learn from the so called experts.

I’m not one to be in the spotlight, perhaps in my younger days (not that I’m old) but as I always say I’d rather be the one behind the camera than the one in front of it.  So here is what I personally am looking to get out of attending Pubcon:
  • I am expecting to be inspired by the various keynotes.  I have been really impressed with Tim Mayer over the years having heard him speak a number of times.  I was pretty excited when they announced him as one of the keynotes.  I cannot wait to hear his keynote.
  •  I am expecting to learn more about recent search engine algorithm updates.  I know the search engines do not always share a lot of information, but at conferences such as Pubcon, there is always an opportunity to learn more about the “backend” of the search engines.
  • I’m hoping to learn about some cool new tools that others in the industry are using.  There are a lot of tools out there, but I like to learn about the best of the best.  I don’t want some sales pitch, I don’t want fluff, and I don’t want to learn about tools that already exist in other suites.  I’m looking for tools that provide value and make my job easier.  ‘Nuff said.  Raven I will be checking you out as well.
  •  I am hoping to network and bump into some old clients.  It’s always nice to see some familiar faces.  For those of you who subscribe to my blog, be sure to look for me and at least stop by and say hello.
  •  I am looking to learn some advanced techniques.  I’m looking for the speakers to be transparent with their practices and especially the practices that they have had the greatest success with.
  •  I am looking to talk strategy (not tactics) with industry leaders.  While you might not want to share all of your secrets, I’ll show you mine if you show me yours.  
  • I am looking to win a door prize.  True story a few years back a company drew my name as the winner of a Nintendo Wii.  I was just entering the conference hall and missed the announcement by like 2 minutes.  By the time I got to their booth, like another two minutes, they already drew another persons name.  They said that the draw would be at 2:45, I was there at 2:45.  They drew at like 2:40.  I guess timing is everything in the world of Search.  
  •  Finally I am looking to talk organic search with anyone and everyone.  I’m passionate about white hate organic search marketing.  I love discussing keyword research or content management.  If you like conversing about the same thing, let’s meet up.

As I mentioned I am excited about attending Pubcon.  Brett Tabke and his team have from what I hear, done a tremendous job of putting this show on over the years.  Let;s see if Pubcon can live up to the hype.  The fact that Pubcon is taking place in one of my favourite cities in Las Vegas is an added plus.
For those attending, enjoy.  I will see you there.
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posted by Jody @ Monday, November 08, 2010  
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