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Video Sitemaps: Specifiying the Location of the Video
Tuesday, August 17, 2010
As part of the sitemap best practices that we recently covered, we mentioned the importance of leveraging video sitemaps.  Just a reminder that if you want to add video information to a Sitemap or mRSS feed you must specify the location of the video.  Google posted an article on this exact topic just the other day.

There are two location tags that you will need to be familiar with and you must include one of these two tags, either the video:player_loc or video:content_loc.   As Google noted, in the case of an mRSS feed, these equivalent tags are media:player or media:content.

A little more about these two location tags:

Player Location/URL: the player (e.g., .swf) URL with corresponding arguments that load and play the actual video.

Content Location/URL: the actual raw video bytes (e.g., .flv, .avi) containing the video content. 

For additional details check out: Video Sitemaps: Understanding location tags

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posted by Jody @ Tuesday, August 17, 2010  
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