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SES San Francisco: 4 Must Attend Sessions
Saturday, July 31, 2010
I have been to a number of Search Engine Strategy conferences and I must say that I prefer SES NY and SES SJ (now SES San Francisco).  With SES San Fran only a few weeks away, we thought that we would share our thoughts on some must attend sessions whether you are a first time attendee or seasoned veteran.

SES San Francisco:  4 Must Attend Sessions

  1. Developing Great Content - Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we'll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site. From SEO copywriting tips that encourage consumers to click to persuasive design strategies that turn browsers into buyers, it's all about improving the end user's experience through superior content.

        * Moderator:
          Greg Jarboe, President & Co-Founder, SEO-PR
        
        * Speakefrs:
          Wendi Sturgis, VP, N. America BD and Partnership Group, Yahoo!
          Heather Lloyd-Martin, CEO, SuccessWorks
          Rand Fishkin, CEO, SEOmoz.org
          Michael DeHaven, SEO Product Manager, Bazaarvoice

  2. Video Lab Primer - Video is the most consumed content format on the web and one of the primary content types shared on the social web. Video sites themselves are separate data sources to the search engines, meaning they are somewhat immune to the auspices of their algorithms. Popularity and 'being discoverable' is key to being seen. Coupled with the fact that the means to produce and broadcast video are getting cheaper everyday, it's fair to say that a solid video could be the winning ticket for any company.

    How do you start to think about video production? Who are the video sharing sites you should be looking at? How do social networks affect the consumption of video content?

    This session will look at how video search can leverage a voice in your audience that you never knew you had. We'll look at what it take to be a producer, how to get your content found and watched and also how to be simply a curator - an armchair TV channel. We'll also look at some of the emerging platforms and core issues, such as HTML 5, in the online video industry and how it impacts the future of your strategy.


    The Video Lab follows the primer, so if you are a company that does not no where to start in video, or does not know how to take it further now, then grab an 'egghead' and pitch them your business - whether you have done any video or not. We'll dissect your assets and the business opportunity for you in the following video Lab, till someone yells 'Cut!'.

        * SEW Labs Chief Egghead:
          Jonathan Allen, Director, SearchEngineWatch
     
        * Speaker:
          Greg Jarboe, President & Co-Founder, SEO-PR

  3. SEO Lab - SEW labs is a new format session for SES. Expanding on the popular site clinic approach which featured live web site audits from leading experts it becomes more of a peer-group learning experience.

    Each lab session is preceded by a primer session to ready attendees for the main event. The audience will participate with industry experts and search engine representatives in analyzing and auditing attendee web sites. Think "crowd-sourcing consultancy" sessions in a live classroom environment.

    Director of Search Engine Watch, Jonathan Allen will mix with the audience during each session and oversee the deconstruction and reconstruction of web sites for optimal performance in SEO, PPC, Video and local search using real time examples.

        * SEW Labs Chief Egghead:
          Jonathan Allen, Director, SearchEngineWatch
       
        * Speaker:
          Maile Ohye, Senior Developer Programs Engineer, Google
          Rand Fishkin, CEO, SEOmoz.org

  4. Enterprise Level SEO - The enterprise level SEO session is designed to meet the specific challenges of large enterprise organizations. Topics for discussion will include SEO tactics specific to large sites (sites with thousands, if not millions of pages), the challenges of educating key stakeholders in the organization including budgeting issues, and implementation hurdles common to large organizations including CMS issues and IT team challenges. This session will also include a proven model of organization for your enterprise level SEO campaign as well as a summary of key metrics that you should be measuring to drive ongoing SEO strategy. If you are the SEO point person for an enterprise level organization with a lot of moving parts, this session is for just of you!

        * Moderator:
          Seth Besmertnik, CEO, Conductor, Inc.
       
        * Speakers:
          Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
          Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
          Ray "Catfish" Comstock, Director of SEO, BusinessOnLine
          Guillaume Bouchard, Co-founder and CEO, NVI
As always some great speakers and timely topics.  Perhaps we will see you there.

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posted by Jody @ 7:29 AM  
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Home: Kelowna, BC, Canada
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